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March 2021 – SEO and Marketing News

Mar 26, 2021 / by
March 2021 – SEO and Marketing News

To say there’s a lot to get through this month would be an understatement. This month’s SEO and marketing news is going to be more of a bitesize affair (there’s just so much to fit in), so, let’s crack on shall we?

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February 2021 – SEO and Marketing News

Feb 26, 2021 / by
February 2021 – SEO and Marketing News

There’s a new President in the White House (an actual adult this time, it would appear) and Facebook has cancelled Australia (or is it the other way around?). But the real question is – what’s going on in online marketing and SEO? As ever, the news cycle is dictated largely by the pandemic, but a few…

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Optimising for featured snippets – 10 top tips

Feb 19, 2021 / by
Optimising for featured snippets – 10 top tips

The best SEO techniques used to be as simple as using basic keywords to achieve that glorious number one ranking. But with the advent and increasing popularity of featured snippets, it’s now no longer good enough to get to number one.

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An in-depth look at Google’s BERT update

Feb 5, 2021 / by
An in-depth look at Google’s BERT update

For the last 12 months, SEO has been subtly changed from the ground-up by Google’s BERT algorithm update; an update so profound that it is thought to have heavily impacted at least 10% of all searches. But what is BERT exactly? And how does it affect you?

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Building brand authority with your content marketing strategy

Jan 29, 2021 / by
Building brand authority with your content marketing strategy

Authority is a loaded word with many connotations. In the case of tactical SEO marketing, however, it simply relates to how respected your name is within your field. When we think about tech companies, for example, brands such as Apple and Google have the most obvious brand authority.