5 Top blogging tips for beginners

5 Top blogging tips for beginners

Blogging isn’t just a consistently powerful and flexible online marketing tool – it’s an art form. In the last decade, it’s evolved from its origins as a way for ‘edgy’ teenagers to vent their spleens in public into an industry that’s worth billions. Indeed, there are millions of professional bloggers currently using their skills to…

Top 10 SEO tips for URL optimisation

Top 10 SEO tips for URL optimisation

A URL might be little more than a marker or a fingerprint to most internet users, but to SEO marketers, the URL is so much more than that – it’s a beacon for search engines, and the strength of that beacon will ultimately determine how many users get drawn to it and how well a…

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Is AI killing copywriting?

Is AI killing copywriting?

Whilst the ‘rise of the machines’ heralded by every science fiction film from The Terminator to The Matrix might still be a few years away, many industries are already starting to feel the impact of creative artificial intelligence.

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Is guest blogging still a viable marketing strategy?

Is guest blogging still a viable marketing strategy?

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

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6 top tips for paid search success

6 top tips for paid search success

With the first signs of Spring finally starting to break through, it’s the perfect time to analyse your paid search campaigns and figure out what’s working, what’s not working and what quirks you can leverage to improve your ROI.

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Is voice the future of search and SEO?

Is voice the future of search and SEO?

It was predicted by Comscore last year that around 50% of web searches will be made by voice by 2020, which is certainly an optimistic assumption, given that only 13% of US households actually owned a smart speaker such as an Amazon Echo Dot in 2017.

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