SEO Blog | The Cambridge Web Marketing Co

How to write a newsletter that converts

Aug 3, 2018 / by CWM

If you’ve read any marketing blogs recently, you may have found that marketers are obsessing over PPC advertising platforms with the potential to deliver huge returns on minimal investments. With this in mind, email marketing can seem somewhat antiquated.

Tags: personalisation

June – SEO and marketing news

Jul 27, 2018 / by CWM

GFacebook tests ‘subscription Groups’ that charge for exclusive content Facebook will be testing a new feature (largely in parenting, cooking, and home organization groups) where admins can charge users between $4.99 – $29.99 per month for access to special ‘sub-groups’ containing exclusive content and posts. Facebook will not be taking a cut, but since this…

Tags: Facebook, GDPR

An introduction to membership sites

Jul 13, 2018 / by CWM

Recurring income is often considered the holy grail for internet marketers. One of the ways to achieve it is by creating a membership site, where people can pay for access to exclusive content, training and community features.

Tags: community building, membership sites

Link building tips for e-commerce businesses

Jul 6, 2018 / by CWM

As you’re probably aware, link building is a significant part of SEO and it should be an important consideration for any type of business. If you’re running an e-commerce store, the link building tactics you employ will need to be slightly different to a B2B service business. Here are some of the best e-commerce link…

Tags: e-commerce, link building

How to encourage more opt-ins for your blog

Jun 29, 2018 / by CWM

If you’ve been involved in blogging for a while, you’ve probably heard the proverb: “The money is in the list”. Building up a list of engaged readers in your target niche is the safest way to ensure longevity for your business.

Tags: email, engagement, mailing list

May – SEO and marketing news

Jun 22, 2018 / by CWM

Brexit blamed for dramatic fall in UK business registrations With Brexit looming, many foreign companies are leaving the UK or withholding investment. French companies have invested in 48% fewer businesses in 2016-17 than the previous year. Belgium have invested 38% less, and the Netherlands report a 52% drop. In what is being called a business…

Tags: bing, Brexit, GDPR

Social media tips for e-commerce brands

Jun 15, 2018 / by CWM

Research indicates that global e-commerce sales could reach $4.5 Trillion by 2021. That’s seriously big business. As every e-commerce marketer knows, social media is instrumental in driving sales.

Tags: e-commerce, User generated content

Google algorithm updates and what they mean for you

Jun 11, 2018 / by CWM

As we previously discussed, Google uses AI to better answer search queries which are updated rather frequently. But in March and April google announced on Twitter that a Broad Core Algorithm update was launched which has worried webmasters and SEO pros.

Tags: google algorithms

Five excellent examples of live video marketing

May 18, 2018 / by CWM

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

Tags: live streaming, live video

April – SEO and marketing news

May 11, 2018 / by CWM

Google wants to make audio content searchable Google is now aiming to make audio as easily searchable as text or images. In an interview with Pacific Content, Google Podcast Teams lead Zack Reneau-Wedeen said: “The way that we’re approaching the problem fits really nicely with Google’s mission to organize the world’s information and make it…

Tags: Facebook, GDPR, Verve