SEO Blog | The Cambridge Web Marketing Co

5 essential WordPress plugins for blogs

Nov 2, 2014 / by Jack Knopfler

Regardless of whether you’re blogging for fun or with commercial intentions, the first time you log into your own personalised WordPress set-up is a special moment. You’ve probably spent time brainstorming a bunch of topic ideas and can’t wait to get a few completed articles uploaded for the world to see.

Tags: blogs, plugins, seo, site, wordpress

Progressive product marketing on Instagram

Oct 28, 2014 / by Sterling Williams

Do you think you have what it takes to become an Instagram titan? Let’s find out.

Tags: instagram, marketing, product, promotion

Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by Jack Knopfler

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

Tags: infographics, promote, seo, sharing, social

Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by Jack Knopfler

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

Tags: data collation, design, distribution, idea generation, infographics

The skinny on local SEO and why you need it

Sep 30, 2014 / by Adam Barratt

If you’ve already pumped thousands of pounds into a search engine optimisation campaign that’s only delivered limited results, you should think twice before pulling the plug. There are tactics that you or your agency may yet have missed, including local SEO.

Tags: conversion rates, google search, local SEO, low competition

E-newsletters: the good, the bad and the ugly

Jul 18, 2014 / by Jack Knopfler

Making a regular e-newsletter part of your company’s marketing strategy can provide many rewards. These include demonstrating your industry expertise, establishing a loyal following, marketing your products and services and driving traffic to your site.

Tags: design, e-mail automation, e-mails, headlines, layout, spelling mistakes, subject lines

Comments vs. no comments – the blogging dilemma

Jun 20, 2014 / by Jack Knopfler

Whether or not to allow comments on your blog has remained one of the most contentious topics of debate in the blogosphere.

Tags: comments, community, feedback, moderation, social influence, spam, trolls

Shattering common blogging myths

May 31, 2014 / by Jack Knopfler

Blogging is one of the best methods for raising awareness of your brand, understanding your customer base and boosting your site’s SEO.

Tags: advertising, blogging myths, blogging platforms, expert writers, post frequency

From sharing value to spam: the decline of guest blogging

May 1, 2014 / by Jack Knopfler

As you may have heard, back in January, renowned Google engineer Matt Cutts posted an article on his personal blog declaring that guest blogging for SEO purposes is dead. Cutts described the increasing prevalence of spammy guest bloggers soliciting site owners as the cause for this demise.

Tags: brand exposure, guest posts, Matt Cutts, spam

How to monetise your blog (part 2): advertisements, products and services

Apr 25, 2014 / by Jack Knopfler

To recap from part 1, getting sponsored is perhaps the most lucrative monetisation strategy for your blog. Finding a sponsor that aligns with the ethos of your site and sells products that you truly believe in can make the difference between blogging as a career or as a hobby.

Tags: advertising, members only, monetisation, products and services