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Smart Content Auditing in 5 Easy Steps

Dec 17, 2021 / by
Smart Content Auditing in 5 Easy Steps

Content auditing is not something that most of us enjoy doing. Although it’s common wisdom that it can sometimes be necessary to “kill your darlings” in order to make something worthwhile, the actual act is often painful and a good audit often means getting rid of (or at least drastically updating) a lot of content…

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The difference between branded and non-branded traffic

Oct 15, 2021 / by
The difference between branded and non-branded traffic

All online marketing campaigns are going to have different goals, even if those goals amount to the same basic result. One constant that you’ll notice, whatever the goal, however, is branded and non-branded keywords. There shall be a few subtle differences in how you approach branded and non-branded traffic and we’ll be going through those…

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10 of the best WordPress SEO plugins

Aug 20, 2021 / by
10 of the best WordPress SEO plugins

WordPress continues to be one of the web’s best and most flexible resources when it comes to content creation. It’s quick, simple and deceptively powerful, so much so that it powers approximately 64 million websites across the world.

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5 top questions to ask when hiring a content marketing agency

Jul 2, 2021 / by
5 top questions to ask when hiring a content marketing agency

Every business with even a semblance of an online component needs a good content marketing agency. There is always the argument that it’s something that can be handled in-house by a team of interns but the results are rarely going to be desirable.

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Optimising for featured snippets – 10 top tips

Feb 19, 2021 / by
Optimising for featured snippets – 10 top tips

The best SEO techniques used to be as simple as using basic keywords to achieve that glorious number one ranking. But with the advent and increasing popularity of featured snippets, it’s now no longer good enough to get to number one.

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Is guest blogging still a viable marketing strategy?

May 31, 2019 / by
Is guest blogging still a viable marketing strategy?

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

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