Optimising for featured snippets – 10 top tips

Optimising for featured snippets – 10 top tips

The best SEO techniques used to be as simple as using basic keywords to achieve that glorious number one ranking. But with the advent and increasing popularity of featured snippets, it’s now no longer good enough to get to number one.

Is guest blogging still a viable marketing strategy?

Is guest blogging still a viable marketing strategy?

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

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6 top tips for paid search success

6 top tips for paid search success

With the first signs of Spring finally starting to break through, it’s the perfect time to analyse your paid search campaigns and figure out what’s working, what’s not working and what quirks you can leverage to improve your ROI.

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Five excellent examples of live video marketing

Five excellent examples of live video marketing

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

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