Is PPC dead? – No and here’s why

Is PPC dead? – No and here’s why

Pay per click advertising was once the darling of the online marketing world. In recent years, however, it’s started to reveal its limitations somewhat. However, if you can overcome those limitations and work within some rather strict parameters, it’s still a marketing solution that can offer a pretty solid ROI.

How to navigate through SEO’s uncomfortable grey areas

How to navigate through SEO’s uncomfortable grey areas

As SEO bastions, it’s our duty to ensure we’re always evolving when it comes to best practices because if we don’t we’re not only likely to end up on the wrong end of a Google algorithm update but we could alienate potential customers and clients too. One area that is rarely discussed when it comes…

Link building myths and misconceptions

Link building myths and misconceptions

Link building remains a cornerstone of digital marketing and that’s not going to change anytime soon. However, as vital as it might be and as many of us assume we know the practice inside and out, there are still many potentially damaging myths that continue to be propagated; myths that could lead businesses into pursuing…

Site speed – How important is it really?

Site speed – How important is it really?

Faster is better. That much is a given, particularly in our increasingly fast-paced, “gimme now or gimme never” society. As technology has improved, people have become less patient and while we once thought nothing of waiting 5 minutes for a dial-up site to load, 5 seconds is now seen as a major inconvenience. So, site…

Adjusting your paid marketing campaigns during a recession

Adjusting your paid marketing campaigns during a recession

However you might view the current state of the coronavirus pandemic, one thing is assured – it has resulted in the first economic recession in 11 years. In times of recession, businesses naturally suffer and one of the main areas in which they choose to cut back is often marketing.

5 Powerful Google Ads Hacks

5 Powerful Google Ads Hacks

With Facebook facing a major backlash from advertisers in recent weeks, Google Ads has never been in a stronger position as the market leader for PPC advertising. But is everyone using the platform really making the most of it?

What your web host says about you

What your web host says about you

Choosing a web host is an important decision, since not all web hosts are created equal. There are a variety to choose from, and each is known for handling a different type of user. Your web hosting services requirements will have a significant impact on the choice you make.

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How to best utilise your site to promote your business

How to best utilise your site to promote your business

Even with the ubiquity of social media, you really can’t underestimate the value of a well-designed and properly utilised web site. If you own and manage your own business, chances are you already have a site, but you may have been spending so much time on Twitter, Instagram and Facebook recently that you’ve been neglecting…

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