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Internal linking for mobile-first indexing

Nov 19, 2021 / by
Internal linking for mobile-first indexing

Mobile-first indexing might have been only a whisper on the grapevine a few years ago but from this summer onwards, it’s officially the new normal. The fundamental problem with this is that there’s still a major disparity between the desktop and mobile versions of the internet, particularly as far as internal links are concerned.

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How SEO and online marketing has changed in 2021

Oct 1, 2021 / by
How SEO and online marketing has changed in 2021

2020 was arguably a year that catalysed more change than any other year in recent memory for all the wrong reasons. This year, however, has very much been a year of course correction for many, even in the world of online marketing, which has arguably seen its station rise as a result of COVID.

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September 2021 – SEO and Marketing News

Sep 24, 2021 / by
September 2021 – SEO and Marketing News

The summer is slowly fading away and the kids are back in school. While things have certainly not got back to normal just yet, there is certainly reason to celebrate, particularly if you’re a UK tennis fan. For online marketers, it’s been business as usual with Google constantly moving the goalposts and everyone else playing…

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The worst online marketing disasters of the last ten years

Jul 23, 2021 / by
The worst online marketing disasters of the last ten years

Digital marketing is never easy. You’re always walking that fine line between showing off a little of your brand humour or crossing the line into bad taste. You’re also expected to be on top of every new trend and fold those trends into your own work effortlessly and organically without breaking a sweat. It is,…

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June 2021 – SEO and Marketing News

Jun 25, 2021 / by
June 2021 – SEO and Marketing News

While the great “freedom day” of 2021 might have been pushed back to July, there’s still plenty to be optimistic about in June. The sun appears to be sporadically gracing us with its presence, England are doing (fingers crossed) OK in the Euros and according to LinkedIn, it’s never been a better time to be…

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May 2021 – SEO and Marketing News

May 21, 2021 / by
May 2021 – SEO and Marketing News

Summer is a month away and while many sectors have faced new challenges in the last 12 months, certain aspects of the past year have actually accelerated some digital business models.

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March 2021 – SEO and Marketing News

Mar 26, 2021 / by
March 2021 – SEO and Marketing News

To say there’s a lot to get through this month would be an understatement. This month’s SEO and marketing news is going to be more of a bitesize affair (there’s just so much to fit in), so, let’s crack on shall we?

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February 2021 – SEO and Marketing News

Feb 26, 2021 / by
February 2021 – SEO and Marketing News

There’s a new President in the White House (an actual adult this time, it would appear) and Facebook has cancelled Australia (or is it the other way around?). But the real question is – what’s going on in online marketing and SEO? As ever, the news cycle is dictated largely by the pandemic, but a few…