Building brand authority with your content marketing strategy

Building brand authority with your content marketing strategy

Authority is a loaded word with many connotations. In the case of tactical SEO marketing, however, it simply relates to how respected your name is within your field. When we think about tech companies, for example, brands such as Apple and Google have the most obvious brand authority.

Maximise your internal links with these top tips

Maximise your internal links with these top tips

A wiser man than me once said that you should always get your own house in order first and foremost. The same is also true when it comes to link building because, while it’s a practice that’s often frowned upon, internal linking remains one of the cornerstones of every tactical SEO campaign.

The importance of building a good FAQ page

The importance of building a good FAQ page

When it comes to ironing out your SEO strategy, it’s common to start with the home page and work outwards but one of the pages that often gets overlooked in this approach is the humble old FAQ page. But the FAQ page is one of the pages that search engines love and with just a…

Desktop, mobile, or voice search? Why not all 3!

Desktop, mobile, or voice search? Why not all 3!

A few years ago, all we were hearing about was how everything needed to be mobile-first and that makes a lot of sense in hindsight. After all, mobile internet usage has soared in the last 10 years to the extent that more of us now view the internet on our phones than we do our…

SEO tips for people that can’t (or won’t) code

SEO tips for people that can’t (or won’t) code

Given the fact that it’s something which, at its heart, involves a lot of code, many people assume that you need to understand coding to get into SEO. That isn’t necessarily the case though. Whilst a decent knowledge of coding (particularly HTML) certainly won’t go amiss, it’s by no means essential and an absence of…

8 free SEO tools you really should be using

8 free SEO tools you really should be using

They say the best things in life are free but can the adage apply to SEO too? Of course not. We all know that sometimes you have to invest a little to gain a decent ROI on any digital marketing campaign. However, that doesn’t mean the tools you use necessarily need to dip into your…

A guide to ranking for competitive keywords

A guide to ranking for competitive keywords

In recent years, content marketing and SEO has experienced something of an uphill battle as everything has become more data-driven and competition has increased a thousandfold. In such an environment, it’s tempting for marketers to go for the low hanging fruit and focus on ranking for the incredibly niche keywords that nobody else is coveting.

Is your brand your SEO secret weapon?

Is your brand your SEO secret weapon?

What’s in a name? More than you might think, particularly when it comes to SEO. Chances are, if you’ve been building an online content and marketing strategy for a while then you might have reached something of a plateau.

Does link building still work in 2020?

Does link building still work in 2020?

SEO has changed. Indeed, it’s always changing. But there are still a few basic tenets that have remained stoic throughout and are just as relevant today as they were 5 or even 10 years ago. Is link building one of these foundational tenets?