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Category Archives: «Social Media Tips»

Social Media Algorithms: How to Stay Visible in 2024

Jan 12, 2024 / by CWM

By its very nature, the landscape of social media is always evolving, with platforms constantly updating their algorithms to shape the way content is displayed and interacted with by users as trends come and go and users grow up and out of one platform and into another.

Tags: algorithms, Facebook, instagram, TikTok, Twitter

Should you be investing more of your marketing budget in TikTok?

Mar 17, 2023 / by CWM

TikTok has taken the zeitgeist by storm, not only becoming one of the most popular social media platforms but a platform that has arguably changed the way young people consume entertainment.

Tags: TikTok

How to write the perfect social media post

Sep 16, 2022 / by CWM

The title of this article could be accused of being rather misleading as there really is no definitive perfect social media post. That’s because there are so many factors to consider; from the platform and your brand to its audience and what you’re hoping to achieve with your marketing. For many, social media posts are…

Tags: Facebook, LinkedIn, Twitter

Understanding and taking advantage of Instagram’s algorithms

Aug 27, 2021 / by CWM

Algorithms are the wizards behind the curtain that control who sees our content and how they see it. They are also something that very few SEO marketers truly understand. Sure, they might grasp the basics of why they work but the “how” is often mired in mystery. In an effort to seemingly show how transparent…

Social media tips for e-commerce brands

Jun 15, 2018 / by CWM

Research indicates that global e-commerce sales could reach $4.5 Trillion by 2021. That’s seriously big business. As every e-commerce marketer knows, social media is instrumental in driving sales.

Tags: e-commerce, User generated content

6 tips for growing an instagram following

Mar 23, 2018 / by CWM

In case you hadn’t heard, Instagram is kind of a big deal right now. With over 800 million monthly active users, the platform is essential for brands that want to stay in touch with their audiences.

Tags: instagram

How to humanise your social media accounts

Oct 6, 2017 / by CWM

When scrolling through your Twitter timeline, you wouldn’t be the first person to question the nature of humanity. It often seems like posts are published by robots, rather than real human beings.

Tags: customer enquiries, Facebook, interaction, LinkedIn, Twitter

How Snapchat can benefit your business

Apr 15, 2016 / by Jack Knopfler

Legendary entrepreneur and author, Gary Vaynerchuk, stated early this year: “Snapchat will be huge in 2016”. From May 2015 to January 2016, Snapchat’s daily video views have grown from 2 billion to 7 billion, and this figure continues to rise. With famous brands such as Taco Bell and Acura already rolling out comprehensive Snapchat strategies,…

Tags: snapchat

5 proven tactics for getting your content retweeted

Sep 18, 2015 / by Jack Knopfler

Most people have a pretty reasonable grasp of how to use Twitter…

Tags: authorship, content, content marketing, retweets, Twitter

Supercharge your social media strategy with these 5 tools

Sep 11, 2015 / by Jack Knopfler

If you’re a business owner, effective use of social media can help you to build relationships with your fans, boost brand awareness, demonstrate knowledge and drive organic traffic to your site.

Tags: buffer, buzzfeed, canva, fanpage karma, inkybee, marketing, social media

Building brand authority with your content marketing strategy

How do you utilise your content marketing strategy to build genuine lasting authority and start 2021 off on the right foot?

20 years of Google Ads

Google Ads turned 20. Let's take a look back through its history, focusing on the highlights and the lowlights along the way.