Man vs Machine – Pitting a blog written by man against a blog written by machine

Man vs Machine – Pitting a blog written by man against a blog written by machine

There has been more written about AI in the last 3 months than the last 3 decades and rightly so. We have half the population worried it’s going to destroy humanity and the other half worried it’s going to destroy our livelihoods. Indeed, it’s difficult to find a legitimately positive long-term perspective that isn’t motivated…

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Could Bing Ever Be Better Than Google?

Could Bing Ever Be Better Than Google?

For years, Google has been the undisputed king of search engines, dominating the market with its powerful algorithms and comprehensive results. Indeed, “Googling” has become shorthand for using a short engine. However, recent developments in AI and Microsoft’s Bing search engine have sparked serious debate over whether Microsoft’s Bing could actually surpass Google in the…

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Living With the Machine: How to Use AI to Repurpose Website Content

Living With the Machine: How to Use AI to Repurpose Website Content

There are only so many words in the English language and only so many ways to position certain topics. That’s what makes evergreen content evergreen. However, constantly producing fresh and engaging content is a major part of SEO, particularly today as the algorithm is getting smarter and the ubiquity of AI content is starting to…

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The month in AI – May 2023 roundup

The month in AI – May 2023 roundup

As AI continues to reshape the way we interact with technology and information, it is becoming increasingly crucial for marketers to stay abreast of the latest advancements in this rapidly evolving landscape.

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Why AI is a marketing tool, not a villain

Why AI is a marketing tool, not a villain

Artificial Intelligence (AI) has been the subject of many debates in recent years and particularly in recent months thanks to the rise of ChatGPT and now Google Bard. It often gets a bad reputation as a job-stealer and a potential villain but when it comes to marketing, AI is a valuable tool that can help…

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Google Bard vs ChatGPT

Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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5 reasons to use a chatbot in 2023

5 reasons to use a chatbot in 2023

As technology continues to advance at a lightning pace, businesses are finding new and innovative ways to enhance their customer service options and streamline their operations. One of the latest trends in this regard is the use of chatbots – AI-powered programs that can communicate with users via a messaging app or website chat interface.

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Is ChatGPT going to change the way we SEO?

Is ChatGPT going to change the way we SEO?

For years now, creatives have been both fascinated by and terrified of artificial intelligence. On the surface, it’s a technology engineered to make our lives easier and to automate the tasks that we would rather not have to bother with ourselves. But what happens when those tasks represent our livelihoods?

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