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What Google’s Latest Core Update Means for Marketers

Feb 13, 2026 / by
What Google’s Latest Core Update Means for Marketers

For many digital marketers, the phrase “Google core update” still carries a hint of existential dread. Who could blame them? You publish thoughtful content, optimise your pages, and follow best practices. Then Google rolls out a broad algorithm change and rankings shift, traffic fluctuates, and suddenly long-standing assumptions are put to the test.

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