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A guide to optimising and understanding search intent

Aug 23, 2019 / by CWM

As an aspiring digital marketer, there is one particular adage that you should adopt wholeheartedly, no matter how sick you might be of hearing it – “content is king.”

Tags: google, search intent

August 2019 – SEO and marketing news

Aug 16, 2019 / by CWM

The epic heatwave has just about subsided and we officially have a new Prime Minister. But the less said about that one, the better. Instead, let’s set our busy minds to the always moving and shaking world of SEO and marketing.

Tags: Facebook, google, microsoft

July 2019 – SEO and marketing news

Jul 19, 2019 / by CWM

With Europe in the midst of a powerful heatwave, the SEO world is heating up too. Aside from the usual updates from Google, this month we also put a spotlight on the 5 top SEO mistakes made by marketing agencies, check in on LinkedIn’s new algorithm and Microsoft’s advertising platform. While Google might be the…

Tags: google, LinkedIn, microsoft

June 2019 – SEO and marketing news

Jun 21, 2019 / by CWM

As foretold, the end of May brought with it the end of May, as Theresa shuffled off the Conservative front line and back to the wheat field. June is very much a month of change this year, and in the world of online marketing, change is never easy.

Tags: chrome, Facebook, firefox, google, instagram

May 2019 – SEO and marketing news

May 24, 2019 / by CWM

May is the month of the bank holiday and the month that sets the stage for summer. It’s also a month rife with change and we saw quite a bit of that last month.

Tags: google, instagram, youtube

April 2019 – SEO and marketing news

Apr 12, 2019 / by CWM

Spring has finally sprung, but if the news is to be believed, there’s little to celebrate. With the Brexit saga showing no sign of slowing any time soon and April Fools Day now mercifully behind us, we’re trying to ignore “the B word” this month and are instead focusing on the digital marketing world across…

Tags: Apple, bing, google, youtube

10 reasons why your SEO campaign isn’t working

Apr 5, 2019 / by CWM

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

Tags: content, google, keywords, social media

September – SEO and marketing news

Oct 19, 2018 / by CWM

Global martech spend is estimated at $100bn (£76bn), according to WARC Agency spending on marketing technologies has risen to nearly $100bn ($76bn), according to a new survey by marketing intelligence firm Warc. In the UK and North America, brands have increased their social media and email marketing budgets by 44% over the past year, representing…

Tags: google, image search

July – SEO and marketing news

Aug 24, 2018 / by CWM

EU Fines Google Record 4.3 Billion Euros Over Android Following the GDPR ruling, the EU has fined Google a record breaking €4.3 billion in antitrust fines related to the commercial practices of its Android operating system. The EU has ordered Google to change how search and browsing applications are placed on Android devices by default….

Tags: android, Brexit, google

Marketing after Facebook

Apr 27, 2018 / by CWM

In what seems like a carousel of screw-ups, Facebook may be facing the one screw-up that will end it all. Facebook, after a massive breach in user privacy involving Cambridge Analytics, could be in store for some massive regulations on how it shares users’ data with advertisers on a global scale.

Tags: Facebook, google, marketing

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