How to increase conversions with a killer explainer video

How to increase conversions with a killer explainer video

As we described in a previous article about infographics, visual content can be highly effective in digital marketing campaigns. While the term ‘explainer video’ may not be a part of everyone’s vocabulary, most people are able to recall all the times that they’ve seen those cool, animated videos, usually accompanied by some crafty sales copy…

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Using audio content in your digital marketing

Using audio content in your digital marketing

The ingenuity of using audio content as a digital marketing tool is that the person listening does not have to be fully engaged, unlike when reading a blog post. One in four internet users listen to podcasts, and in the UK 76% of workers (Londoners excluded) travel to work – this represents an awful lot of people…

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