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Tag Archives: «rankings»

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The Rise of Entity SEO: Why Google Is Ranking Brands, Not Just Pages

Jun 12, 2026 / by CWM
The Rise of Entity SEO: Why Google Is Ranking Brands, Not Just Pages

For years, SEO was largely treated as a game of pages and keywords. Find the right search term, optimise a page around it, build a few links, and hope Google rewards you with rankings. That approach still matters, of course, but it’s increasingly incomplete.

Tags: brands, entity seo, google, rankings

Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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