infographics Archives - Cambridge Web Marketing Co

4 useful ideas for repurposing content

Dec 22, 2017 / by CWM

One of the toughest parts of creating new content is undertaking the research. You can spend hours trawling the net for statistics, facts and references for your new blog post. However, sometimes your content underperforms – not because the actual substance is weak, but because it was conveyed using the wrong medium.

Tags: infographics, webinars, youtube

How to make a viral impact

Aug 25, 2017 / by CWM

One of the difficult things about content marketing is that you never know which of your posts are going to get the most engagement. Sure, you can do a bunch of research, see what topics people are interested in and then aim to deliver something that your audience will like – but this still doesn’t…

Tags: b2b, engagement, infographics, viral marketing

5 tools for producing visual content on a shoestring budget

Jun 3, 2016 / by Jack Knopfler

Research by Kissmetrics indicates that content with relevant images gets 94% more views than content without relevant images. Additionally, 65% of senior marketers state that visual assets are essential to brand storytelling. In the age of mass information and rapidly declining attention spans, visual content is an essential part of any successful content marketing campaign.

Tags: advertising, advice, authorship, content, creativity, design, infographics, quality content, visual

Infographic: 10 Signs Your Pool Needs Repairing

Feb 8, 2016 / by Nick Annies

Here’s a really cool infographic that we commissioned ‘Mammoth Infographics‘ to produce for our client ‘The London Swimming Pool Company‘. Click the image to see a larger version.

Tags: advertising, clients, content marketing, creativity, design, digital marketing, infographics, promotion

Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by Jack Knopfler

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

Tags: infographics, promote, seo, sharing, social

Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by Jack Knopfler

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

Tags: data collation, design, distribution, idea generation, infographics

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