CWM, Author at Cambridge Web Marketing Co

How to win at customer onboarding

Nov 10, 2017 / by CWM

If your onboarding process is irritating, long-winded, or user hostile in any way, this sets a negative tone for your future relationship. After all, the best businesses are the ones that focus on customer retention, and if you can’t begin the relationship well, then it’s unlikely to end well!

The power of user generated content

Oct 27, 2017 / by CWM

User-generated content (UGC) is an excellent tool for building brand loyalty and leveraging word-of-mouth marketing. When people feel as if they’re a part of the brand, they will want to talk about it with their friends.

Tags: brand loyalty, User generated content, word of mouth marketing

5 useful customer insight tools

Oct 20, 2017 / by CWM

Many new business owners make the mistake of delivering a product or service that they think people will want, but that the market doesn’t actually care about.

Tags: customer research, inspectlet, surveymonkey

5 action steps for when your new post gets no engagement

Oct 13, 2017 / by CWM

If you invest in your content marketing over time, you will notice that you slowly build engagement with each post. However, there are times when you publish a new article and all you can hear is the crickets.

Tags: content marketing, engagement, social sharing

How to humanise your social media accounts

Oct 6, 2017 / by CWM

When scrolling through your Twitter timeline, you wouldn’t be the first person to question the nature of humanity. It often seems like posts are published by robots, rather than real human beings.

Tags: customer enquiries, Facebook, interaction, LinkedIn, Twitter

5 powerful growth hacking tactics

Oct 2, 2017 / by CWM

For startups that are striving to achieve rapid growth with limited resources, growth hacking is the name of the game.

Tags: business expansion, growth hacking

Elements of a fantastic thank you page

Sep 22, 2017 / by CWM

In terms of site design, certain pages get more attention than others. For instance, most business owners spend a lot of time on their “About Us” page, carefully crafting a compelling business story that new customers will relate to. Likewise, product pages and landing pages receive a lot of attention since they lead to sales…

Tags: social proof, thank you page, website design

5 key attributes of a team player

Sep 15, 2017 / by CWM

There comes a point for every entrepreneur when you can only do so much work alone. When you hit this wall and your productivity (and sanity) decreases, it’s time to start thinking about delegation.

Tags: business team, team players

4 horrendous product page mistakes

Sep 1, 2017 / by CWM

Selling physical products online is easier than ever before. You can set up a Shopify store and start drop shipping products from Aliexpress very quickly, without any previous experience.

Tags: online sales, product pages

How to make a viral impact

Aug 25, 2017 / by CWM

One of the difficult things about content marketing is that you never know which of your posts are going to get the most engagement. Sure, you can do a bunch of research, see what topics people are interested in and then aim to deliver something that your audience will like – but this still doesn’t…

Tags: b2b, engagement, infographics, viral marketing

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