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What Google’s Latest Core Update Means for Marketers

Feb 13, 2026 / by
What Google’s Latest Core Update Means for Marketers

For many digital marketers, the phrase “Google core update” still carries a hint of existential dread. Who could blame them? You publish thoughtful content, optimise your pages, and follow best practices. Then Google rolls out a broad algorithm change and rankings shift, traffic fluctuates, and suddenly long-standing assumptions are put to the test.

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Is Black Friday Still Worth Your Time?

Jan 22, 2026 / by
Is Black Friday Still Worth Your Time?

At the end of every November, the marketing world lights up with talk of Black Friday. Once a single day of frenzy, it has become a season-long opportunity (and challenge) for brands large and small. But as consumer habits, economic pressures and retail strategies evolve, the question arises: Is Black Friday still worth your time?

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How to Escape the Endless Loop of Reactive SEO

Jan 16, 2026 / by
How to Escape the Endless Loop of Reactive SEO

Many businesses treating SEO like a series of “fires to put out” end up stuck in a cycle of reactive SEO. It’s exhausting, unpredictable, and rarely builds long-term strength. If that sounds all-too familiar, it may be time to break the loop. Here’s how to move from reactive patchwork to proactive, growth-oriented SEO. What is…

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Do Byline Dates Impact Visibility?

Jan 9, 2026 / by
Do Byline Dates Impact Visibility?

When content is created, updated, and consumed at increasingly breakneck speeds, the small detail of a byline date (the “Published on” or “Last updated” timestamp shown on an article) may seem like a trivial afterthought. But for publishers, marketers, and content strategists, it’s important to acknowledge that byline dates can influence search performance and user…

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Top 10 SEO Trends for 2026

Jan 2, 2026 / by
Top 10 SEO Trends for 2026

As we step into 2026, SEO is no longer just about keywords and backlinks. The entire landscape is being reshaped by advances in AI, evolving user behaviour, and structural changes in how search engines deliver information. For marketers, businesses, and content creators, staying ahead means adapting fast.

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Headless SEO: What Is It and Should You Be Using It?

Dec 5, 2025 / by
Headless SEO: What Is It and Should You Be Using It?

In the shifting terrain of digital marketing and search, a term is quietly gaining traction: headless SEO. At first glance, it sounds quite complex and in many ways it is. But what is it, when does it present an opportunity and when is it a distraction? The Basics: What “Headless” Means in SEO To understand…

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