2

AI and SEO: what you need to know

Feb 2, 2018 / by
AI and SEO: what you need to know

If you work in SEO or marketing, you may not realise that you work with AI (Artificial Intelligence) everyday. 34% of marketers feel unprepared for AI technology, yet Search Engine Optimisation means Google, and Google means AI. How do we, as SEO pros, stay relevant in a world ruled by robots?

Tags: ,
0

LinkedIn launching new talent data tool, Talent Insight

Jan 26, 2018 / by
LinkedIn launching new talent data tool, Talent Insight

Last October LinkedIn announced it will be launching its new talent acquisition site in mid 2018, Talent Insights. Using analytics to dive deep into big data, LinkedIn wants to bring corporations and start-ups alike information on talent pools, skill sets and other companies workforce composition. Geared towards HR professionals, users will be able to make…

Tags: ,
2

December – SEO and marketing news

Jan 5, 2018 / by
December – SEO and marketing news

What’s new in the world of SEO and marketing this December? We share the latest news from Facebook and notable tech startups across the globe.

1

4 useful ideas for repurposing content

Dec 22, 2017 / by
4 useful ideas for repurposing content

One of the toughest parts of creating new content is undertaking the research. You can spend hours trawling the net for statistics, facts and references for your new blog post. However, sometimes your content underperforms – not because the actual substance is weak, but because it was conveyed using the wrong medium.

Tags: , ,
2

November – SEO and marketing news

Dec 15, 2017 / by
November – SEO and marketing news

Starting today: we begin a new monthly segment recapping news from the month before. Bringing you the latest in SEO, marketing, and tech news to keep you up to date on happenings of the world.

Tags: ,
2

5 powerful customer retention tips

Dec 8, 2017 / by
5 powerful customer retention tips

Depending on your niche, acquiring new customers is anywhere from five to twenty five times more expensive than retaining new ones. This is startling, because if you read any popular marketing blog, the amount of content pertaining to attracting new customers far outweighs the content on retaining existing customers.

Tags:
0

Facebook’s Explore Feed disaster

Dec 1, 2017 / by
Facebook’s Explore Feed disaster

Besides being a platform for political manipulation, racism based advertising, and a wonderful way to keep in touch with your hip gran, Facebook has become a hot topic for a number of months.

Tags:
0

How to craft killer push notifications

Nov 17, 2017 / by
How to craft killer push notifications

It’s clear that communication methods have changed. Once upon a time, direct mail was a good way to get your message heard. Nowadays, mobile internet access is surging and we’re living in an era of instant gratification. People aren’t as keen to read long-winded marketing emails, but they always have their phones on them.