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December 2019 – SEO and marketing news

Dec 20, 2019 / by
December 2019 – SEO and marketing news

The laborious year that is and was 2019 is finally drawing to a close and we all got a general election as an early Christmas present this year! While it might seem like coal in the stocking, it has at least meant that attention has been drawn away from what has been a rather quiet…

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Making a list and checking it twice – Your Christmas 2019 SEO checklist

Dec 13, 2019 / by
Making a list and checking it twice – Your Christmas 2019 SEO checklist

To say seasonal SEO is a ‘hot topic’ would be perhaps giving it too much credence, but it’s certainly a topic that’s highly debated amongst marketing professionals. Some argue that seasons are fleeting and that the time and effort it takes for optimisation is simply not worth it, because, by the time everything is working…

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How and why to create high-quality and high-value content in 2019

Dec 6, 2019 / by
How and why to create high-quality and high-value content in 2019

Content is a word that many of us use every day in one form or another and yet, in essence, it means very little. The very word conjures up visions of the kind of useless filler copy that makes up the average well-intentioned blog but content doesn’t need to mean “soulless”  and “derivative.” If anything,…

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November 2019 – SEO and marketing news

Nov 22, 2019 / by
November 2019 – SEO and marketing news

The long cold nights have officially settled in and as a result, we are more dependent on the internet than ever. We need it to keep us entertained with Netflix binges when it’s too cold to leave the house and to keep us informed of the frequent transport delays when there’s water on the rails…

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5 top tips to becoming a better SEO in 2019

Nov 8, 2019 / by
5 top tips to becoming a better SEO in 2019

Even though it’s an online marketing practice that many thought would not last, SEO is still very big business. It is also, however, constantly changing, as Google continually shifts the goalpost by making as many as 500 changes a year to their sacred algorithm.

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Tales from the crypt – 5 shocking SEO horror stories

Nov 1, 2019 / by
Tales from the crypt – 5 shocking SEO horror stories

It’s the time of year again where every blogger under the sun attempts to skirt the fringes of legitimacy by breaking out the ‘spooky’ superlatives and trying (and most likely failing) to pin some soft scares on something just not that scary, all in honour of Halloween.

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SEO practices that increase client retention

Oct 18, 2019 / by
SEO practices that increase client retention

The SEO market might not be saturated, but it’s certainly busy. Clients have thousands of options to consider when assigning their marketing budget so being able to hold on to a client for multiple SEO campaigns and build strong relationships has never been more important.

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Top 8 free SEO tools that don’t suck

Oct 4, 2019 / by
Top 8 free SEO tools that don’t suck

We all like to get something for nothing every once in a while. There is, however, something of a snobbery surrounding many free-to-use tools, particularly in the world of SEO marketing. The truth is though that most of us working in SEO utilise a number of free tools to gather, process and analyse results.

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