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Could Trump’s Tariffs Impact Your SEO Operations?

May 30, 2025 / by
Could Trump’s Tariffs Impact Your SEO Operations?

To say it’s been an eventful few months would be an understatement. Since he took office for the second time at the end of January, Donald Trump has never left the headlines thanks to a series of increasingly extreme political decisions. The latest is arguably the most profound. 

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​Is Compression a Google SEO Myth?

May 16, 2025 / by
​Is Compression a Google SEO Myth?

One topic that has sparked considerable debate in recent years in SEO circles is the role compression has to play in the process. Specifically, does the compressibility of a webpage influence its ranking on Google? Is this notion a legitimate concern or merely an SEO myth?

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Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Apr 25, 2025 / by
Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Forget segments. Forget personas. In 2025, personalisation means individualisation. Every customer gets a unique experience, not just a targeted one. And AI is what makes that possible at scale for a surprisingly affordable price. At least as long as you’re using it in the right ways and don’t object to the technology’s potentially worrying environmental…

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Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Apr 11, 2025 / by
Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Digital marketing may seem eco-friendly compared to its older brother (print), but it still carries a significant and largely hidden environmental cost. Data centres, ad servers, and high-bandwidth websites consume vast amounts of energy. As consumers become more environmentally conscious, brands prioritising sustainable digital marketing practices will always lead the way.

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