branding Archives - Cambridge Web Marketing Co

Why SEO Is Becoming More of a Reputation Game

May 22, 2026 / by CWM

For years, SEO could be framed as a technical puzzle with a content layer on top: fix the crawl issues, target the keywords, build the links, and hope Google behaved itself for long enough to let the strategy work. That picture was never quite complete, but in 2026 it looks especially outdated.

Tags: branding, google, reputation

Advergames: When Brands Become Playable

Aug 22, 2025 / by CWM

Gaming is a bigger business now than it ever has been, with the industry worth more than the film and music industries combined.

Tags: advergames, branding

How to Measure Your Brand in 2023

Oct 27, 2023 / by CWM

At a time when technology seems to be advancing so fast that it’s almost impossible to keep up, it can feel like a challenge to truly understand your brand’s place and position of influence in the market. Whereas we could once measure brand effectiveness by simply tallying up annual profits, there is so much data…

Tags: branding, engagement

Ten easy ways to Work Smart, Not Hard…

Feb 25, 2016 / by Ann Hawkins

How to make more profit with less effort. From Ann Hawkins www.annhawkins.com Author of New Business: Next Steps

Tags: advice, ann hawkins, branding, content, content marketing, creativity, marketing, new business, promotion

3 neglected offline marketing tactics

Feb 5, 2016 / by Jack Knopfler

Whether or not your business is digital by nature, it is important to take the digital presence of your business extremely seriously. Content marketing, SEO, landing page optimisation, guest blogging, social media and email marketing are all effective digital tactics for growing your brand – all of which we strongly advocate using!

Tags: advice, branding, content marketing, marketing, offline marketing, promotion

Will paid advertising destroy Instagram?

Aug 10, 2015 / by Jack Knopfler

Advertising on social media platforms continues to grow and grow. In a recent study conducted by eMarketer, it was shown that $23.68 billion (around £15 billion Sterling) is going to be spent on paid media on social media to reach potential consumers throughout 2015.

Tags: advertising, branding, content, instagram, monetisation, spam

How to launch an ebook effectively

Jun 23, 2015 / by Jack Knopfler

Last time we discussed ebooks, we looked at the various reasons behind publishing one, and how you can allow your ebook to have a real impact on your reach – in particular, by building up your brand and following before the date of publication.

Tags: branding, content, content marketing, ebook, marketing, monetisation, writing

How to create a ‘Halo Of Activity’ around your brand

Jun 11, 2015 / by Nick Annies

Digital web marketing includes a whole raft of activities that contribute to the overall success of a brand and its rank and exposure. A successful campaign is focussed around people and how they interact with information, rather than machines and how they collect and present data!

Tags: blog, branding, content, content marketing, creativity, google, seo, social media, Twitter, wordpress

How to build a community around your brand

Mar 25, 2015 / by Jack Knopfler

There are numerous benefits to having a community of people who are loyal to your brand. A sense of community amongst your customers is key to repeat business as well as positive personal recommendations, both of which help ensure the longevity of your brand.

Tags: branding, community, social

Why Twitter’s good for business

Dec 5, 2013 / by Adam Barratt

Many businesses, small and large, are using Twitter to generate followers and more business. Whether it is to inform people about your latest offerings or share news about new blog postings, you can make a strategic use of Twitter to promote your business.

Tags: branding, customer feedback, going viral, Twitter, wide reach

Tag Archives: «branding»