CWM, Author at Cambridge Web Marketing Co

Is domain authority a Google ranking factor?

Dec 2, 2022 / by CWM

Domain authority is not a Google ranking factor. Let’s get that out of the way first and foremost. It is, however, a useful SEO tool that you shouldn’t ignore.

Tags: domain authority, google

Christmas SEO essentials for retail sites

Nov 25, 2022 / by CWM

It’s beginning to look a lot like Christmas. Indeed, it seems to come earlier every year and while it’s only mid-November no doubt you’ve already seen a few lights go up on your street and all the festive ads on the telly. With all of that going on it might be understandable to assume it’s…

Tags: christmas, retail websites

Winter 2022 – SEO and Marketing News

Nov 18, 2022 / by CWM

With another new Prime Minister in Number 10 and a legitimate recession on the horizon, the world is certainly not left wanting bad news. In the digital world, however, Elon Musk’s purchase of Twitter seems to be monopolising the headlines. But what about the digital marketing world? What nuggets of notable news have managed to…

Tags: Apple, Elon Musk, microsoft, Twitter

Understanding TikTok SEO

Nov 11, 2022 / by CWM

Anyone with access to the internet or a teenager will have become aware of the obscene popularity of TikTok over the last few years. While many might decry the Chinese app as little more than a recycled version of Vine (remember that anyone?) it has somehow managed to become a legitimate sensation amongst kids and…

Tags: TikTok

5 top tips to boost the crawlability and indexability of your site

Nov 4, 2022 / by CWM

All the optimisation and incredible content in the world aren’t going to help you if search engines simply can’t find your website and, as we all know, it’s the web crawlers you need to appease if you want any chance of being seen right now.

Tags: google, internal links, sitemap

How to write more readable blog posts

Oct 28, 2022 / by CWM

In the early days of online marketing, blogs were not written to be read. Well, blogs written for SEO purposes were not meant to be read at least. Blog posts were often seen as little more than blank slates upon which to throw as many keywords as possible at and hope for the best. And…

Tags: writing tips

Prepare your holiday season SEO for Black Friday and Cyber Monday

Oct 21, 2022 / by CWM

Black Friday was once seen as a bit of a fluke – a date on the retail calendar for people to mock and avoid at all costs. But once the trend moved online, retailers of all sizes started to take it incredibly seriously. For droves of people, Black Friday and the so-called Cyber Monday that…

Tags: black friday, cyber monday

How to identify and rejuvenate outdated content

Oct 14, 2022 / by CWM

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

Tags: editing, SERP

5 ways to check if your Google Analytics is working

Oct 7, 2022 / by CWM

For most marketers, Google Analytics is the single most valuable software they’ll ever use. Indeed, you would generally struggle to find anyone in the profession that doesn’t use it and with good reason. Given that most SEO work is all about appeasing Google, it makes sense that the brand’s very own analytical software would be…

Tags: google analytics

The 3 new social media platforms that should be on your radar

Sep 30, 2022 / by CWM

Social media is always evolving. Indeed, a few years ago nobody had really heard of TikTok and today it’s arguably the app that is defining a generation (for better or worse). However, it’s easy for marketers to get comfortable using tried and tested platforms like Facebook and LinkedIn because they know how they work, and…

Tags: BeReal, Caffeine, Clubhouse

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