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Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Apr 11, 2025 / by
Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Digital marketing may seem eco-friendly compared to its older brother (print), but it still carries a significant and largely hidden environmental cost. Data centres, ad servers, and high-bandwidth websites consume vast amounts of energy. As consumers become more environmentally conscious, brands prioritising sustainable digital marketing practices will always lead the way.

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The Power of Gamification in Modern Marketing

Apr 4, 2025 / by
The Power of Gamification in Modern Marketing

Games have never been more popular and more relevant. Indeed, where video games were once seen as little more than distractions for teenagers, they’re now the most consequential industry in entertainment. It was only natural that popularity would somehow make its way into the marketing world and, as such, one strategy that has gained considerable…

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Why We Should Be Taking Creator Marketing More Seriously

Mar 28, 2025 / by
Why We Should Be Taking Creator Marketing More Seriously

In a digital landscape that refuses to sit still, brands are constantly searching for more innovative and dynamic ways to engage audiences and build lasting relationships. Traditional advertising and influencer marketing are no longer enough to capture consumer interest and trust, particularly among younger users, many of whom rarely watch TV or check their emails….

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What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

Mar 21, 2025 / by
What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

As the cost of artificial intelligence falls dramatically, with the advent of DeepSeek potentially making incredibly powerful AI completely free, the marketing landscape is poised for a significant transformation. Reduced expenses may allow brands to embrace AI more widely; however, these changes also present challenges that require careful consideration.

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How to Build Trust in the AI Era with Ethics and Transparency in 5 Steps

Mar 14, 2025 / by
How to Build Trust in the AI Era with Ethics and Transparency in 5 Steps

As AI continues to transform digital marketing and search engine optimisation at lightning speed, businesses are starting to face a critical challenge. In short, how do they harness AI’s efficiency without losing consumer trust? With AI‐generated content inundating the web, audiences are increasingly sceptical of impersonal or opaque practices. To stand out, brands must prioritise…

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How to Optimise Your Site for AI Web Crawlers

Mar 7, 2025 / by
How to Optimise Your Site for AI Web Crawlers

Web crawlers have become significantly more intelligent and sophisticated in recent years, pulling from the immense power of AI to not just parse keywords and backlinks like in the good old days, but reliably interpret context, semantics, and user intent. As a result, the traditional approach to SEO, one focused purely on keywords and link…

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Untapped Resources: How to Use Wikipedia to Improve Your SEO

Feb 14, 2025 / by
Untapped Resources: How to Use Wikipedia to Improve Your SEO

With over 6 million English articles and millions of daily visitors, Wikipedia’s influence on the internet is enormous. Did you also know, however, that it was a wildly underused resource for SEO? Even though Wikipedia links are typically “nofollow,” so you can’t rely on direct link juice, there are many ways to tap into its…

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Will AI Kill or Strengthen SEO in 2025?

Feb 7, 2025 / by
Will AI Kill or Strengthen SEO in 2025?

AI represents a leap forward in technology we haven’t experienced since the dawn of the internet. As is often the case with such a fundamental sea change, there are always going to be those wary of the advancements and suspicious of what it will mean for their livelihoods.

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