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The Vanity Metrics That Mean Nothing

Oct 23, 2026 / by
The Vanity Metrics That Mean Nothing

Vanity is rarely seen through a favourable lens and yet so much of our lives revolve around it. It’s why we punish ourselves at the gym, deny ourselves pleasure and spend endlessly on the products and services offering us that perfect beauty hack. In the world of digital marketing, however, vanity serves little purpose and…

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Does Product Page Copy Actually Matter Anymore?

Oct 9, 2026 / by
Does Product Page Copy Actually Matter Anymore?

There was a time when the humble product description had a fairly obvious job. You took a photograph, wrote a few paragraphs explaining what the thing actually was, sprinkled in some appropriately commercial language and hoped the results were persuasive enough to convert into clicks.

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How to Boost Your Brand Authority in 5 Easy Steps

Oct 2, 2026 / by
How to Boost Your Brand Authority in 5 Easy Steps

“Authority” is one of those phrases that means a lot of different things to a lot of different people in a lot of different contexts. When it comes to brand authority, it’s a phrase that generally speaks to a brand’s standing within its niche and within society. In other words, the more people associate your…

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How to Fix Conflicting Metadata

Sep 18, 2026 / by
How to Fix Conflicting Metadata

Metadata is one of those fiddly parts of SEO that sounds small enough to ignore until it quietly creeps up on you. This is mostly due to the granular nature of it all, with page titles, meta descriptions, tags and data all vying for your attention and potentially contradicting each other.

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Has Search Been “TikTokified”?

Sep 11, 2026 / by
Has Search Been “TikTokified”?

There was a time when searching the internet felt almost pleasantly banal. You typed a phrase into Google, and for your efforts you got back ten shiny blue links, a few ads and maybe a Wikipedia page if the topic had ‘earned’ it. Search today is a different beast altogether and it’s much more impatient.

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