SEO Blog | The Cambridge Web Marketing Co

Google’s fifteenth birthday: Hummingbird

Oct 23, 2013 / by Jack Knopfler

Google recently celebrated its fifteenth birthday by announcing the launch of its new search engine algorithm, known as “Hummingbird”, a name chosen to represent being “fast and precise”.

Tags: google, hummingbird, seo

Keyword data armageddon: a new era for SEO

Oct 13, 2013 / by Jack Knopfler

Last month, we, along with all the rest of the SEO community, were rather surprised to find that Google has finally switched all searches to encrypted searches using HTTPS. In other words, query data will no longer be passed to site owners – something we have had available to us since the beginning of the web.

Tags: google analytics, keywords, seo

Eight common SEO mistakes

Aug 27, 2013 / by Jack Knopfler

A few of the top SEO mistakes that you’ll really want to avoid!

Tags: content, image optimisation, keywords, links

Seven creative tips for overcoming writer’s block

Aug 18, 2013 / by Jack Knopfler

Feeling foggy and uninspired? Unable to generate any ideas worth writing about? Finding yourself giving into each and every distraction instead of getting that crucial blog post written?

Tags: creativity, generating ideas, writers block

Finding the perfect blog topic

Aug 11, 2013 / by Jack Knopfler

Coming up with ideas for new blog posts week after week can become a real strain, especially if you’re busy running your business. Keeping to a regular schedule is not optional though! It’s essential for succeeding with your blog.

Tags: brainstorming, conferences, exhibitions, industry events, mind mapping, social media

Google and the 301

Nov 28, 2012 / by Rob Chant

301 redirects are vital for any structural change to a site’s URL structure, whether you are changing the URL of a single page or all the URLs across the site. One should be put in place whenever a URL is changed, no matter how insignificant that page may be.

Tags: 301 redirect, google, URLs, website structure

Hits, page views and visits

Jun 28, 2012 / by Rob Chant

I recently read The Lean Startup, by Eric Ries. The core message is spot on (always be testing!), and, in many ways, it is a re-statement of my own personal business-bible, The E-Myth by Michael Gerber.

Tags: hits, page views, usage metrics, visits

Best Practice: a pinch of salt!

Jun 17, 2012 / by Rob Chant

The web is full of people asserting themselves. (Fact!) And web marketing, with its plethora of “gurus”, is no exception, especially when it comes to best practices. But how do you know when best practices are really the best for your business?

Tags: AdWords, best practices, visual website optimizer, web marketing