SEO Blog | The Cambridge Web Marketing Co

Keeping up with Google – adaptive SEO tips

Jan 18, 2019 / by CWM

The death of SEO might have been exaggerated, but there is at least a thread of truth to it. The old ways have long since died off, but digital marketing professional have known for a while that SEO is constantly evolving and the best have adapted accordingly.

Tags: google algorithms, seo

How to best utilise your site to promote your business

Dec 14, 2018 / by CWM

Even with the ubiquity of social media, you really can’t underestimate the value of a well-designed and properly utilised web site. If you own and manage your own business, chances are you already have a site, but you may have been spending so much time on Twitter, Instagram and Facebook recently that you’ve been neglecting…

Tags: PPC, seo, social media

Creating your small business’ first website

Dec 7, 2018 / by CWM

Although social networking behemoths like LinkedIn and Facebook appear to have monopolised the Internet, (and it is important that your business has a defined presence on both platforms) there is simply no replacement for a bespoke site of your own.

Tags: small business, web design

10 Things every link builder should know

Nov 9, 2018 / by CWM

The world of link building is becoming tougher to penetrate. It is a role viewed by the online community with indifference at best; loathing at worst. Yet it’s still one of the most intensive and attractive ways to market your online presence, and so as long as there are SEO marketers, there will be link…

Tags: link building

September – SEO and marketing news

Oct 19, 2018 / by CWM

Global martech spend is estimated at $100bn (£76bn), according to WARC Agency spending on marketing technologies has risen to nearly $100bn ($76bn), according to a new survey by marketing intelligence firm Warc. In the UK and North America, brands have increased their social media and email marketing budgets by 44% over the past year, representing…

Tags: google, image search

The Future is visual: visual search and SEO

Oct 5, 2018 / by CWM

With Google saying they will now track referrals from Google Images under its own category, this got us thinking about images and how important they are to SEO. Turns out, visual searches may be the future of SEO.

Tags: visual search

August – SEO and marketing news

Sep 14, 2018 / by CWM

GDPR three months on: Most consumers feel no better off While consumers feel they have a better understanding of how companies use their data, a survey conducted by Marketing Week of 1000 consumers found just 27% find they are having a better experience. Additionally, 65% still feel companies are using their data without their consent;…

Tags: google analytics, seo

July – SEO and marketing news

Aug 24, 2018 / by CWM

EU Fines Google Record 4.3 Billion Euros Over Android Following the GDPR ruling, the EU has fined Google a record breaking €4.3 billion in antitrust fines related to the commercial practices of its Android operating system. The EU has ordered Google to change how search and browsing applications are placed on Android devices by default….

Tags: android, Brexit, google

Boost your e-commerce sales with these powerful hacks

Aug 17, 2018 / by CWM

E-commerce now represents one of the biggest opportunities available to entrepreneurs. In a world where people want to order products by clicking a button rather than walking into a physical store, it’s easy to see why so many marketers and entrepreneurs are hopping onto the e-commerce bandwagon.

Tags: e-commerce, social proof, split testing

A quick guide to the GDPR

Aug 10, 2018 / by CWM

In the highly unlikely event that you hadn’t heard about it already, the GDPR has gone into effect. And if you are one of the many companies that will still have dealings with people of the EU after Brexit takes place, you’re going to have to know how to comply with it.

Tags: GDPR