SEO Blog | The Cambridge Web Marketing Co

5 tools for producing visual content on a shoestring budget

Jun 3, 2016 / by Jack Knopfler

Research by Kissmetrics indicates that content with relevant images gets 94% more views than content without relevant images. Additionally, 65% of senior marketers state that visual assets are essential to brand storytelling. In the age of mass information and rapidly declining attention spans, visual content is an essential part of any successful content marketing campaign.

Tags: advertising, advice, authorship, content, creativity, design, infographics, quality content, visual

Don’t make these 5 landing page mistakes

May 27, 2016 / by Jack Knopfler

When you send large amounts of traffic to a particular page with the objective of creating a conversion, it’s essential that the page is optimised for that purpose. Otherwise you’re simply leaving money on the table.

Tags: advice, authorship, blog, content, content generation, landing page, quality content, writing

How Snapchat can benefit your business

Apr 15, 2016 / by Jack Knopfler

Legendary entrepreneur and author, Gary Vaynerchuk, stated early this year: “Snapchat will be huge in 2016”. From May 2015 to January 2016, Snapchat’s daily video views have grown from 2 billion to 7 billion, and this figure continues to rise. With famous brands such as Taco Bell and Acura already rolling out comprehensive Snapchat strategies,…

Tags: snapchat

Blogging versus vlogging: building brand awareness

Apr 8, 2016 / by Jack Knopfler

In 2016, the best way to establish a positive brand reputation is to generate high quality content for the masses on a regular basis. Once an audience has been built and trust has been earned, this results in increased revenue (so long as your products are marketed correctly and are contextually relevant to your audience)….

Tags: blogging, periscope, presenting, video, vlogging, writing

End of March 2016 Round Up

Apr 1, 2016 / by Nick Annies

Where did March go? It’s over already, but it has been a very busy one for us!

Tips on how to prevent email overload

Mar 25, 2016 / by Nick Annies

Email is an incredibly powerful tool that has revolutionised the way that businesses communicate. While it’s wonderful to be able to send your brand’s message to an audience instantaneously via an e-newsletter, there is an unpleasant downside to living in a world where email is so ubiquitous.

Tags: email, productivity, tips, working, writing

How to stick to your blog upload schedule

Mar 18, 2016 / by Jack Knopfler

Inconsistency is the biggest killer of fledgeling blogs (in addition to terrible content and a flagrant disregard for your audience). While there are no definitive rules for how regularly you should blog (anywhere from twice a month to several times a week are common), whatever upload schedule you choose, it’s imperative that you stick to…

Tags: advice, authorship, blog, blogging, content, content generation, content marketing, creativity, promotion, writing

3 tips for writing compelling content

Mar 11, 2016 / by Jack Knopfler

Creating compelling content isn’t simply a case of brainstorming for interesting topics, following the commonly accepted structural rules of blog writing and promoting via social media.

Tags: advice, authorship, blog, content, content generation, content marketing, creativity, marketing, quality content