SEO Blog | The Cambridge Web Marketing Co

What is a Content Engineer and Do You Need One?

Nov 21, 2025 / by CWM

In the evolving world of digital marketing, new job titles keep popping up and one such role gaining attention is the content engineer. It sounds technical, perhaps even futuristic. But what exactly does it mean, and more importantly: does your team really need one?

Tags: content engineer

10 Data Reports All Digital Marketers Should Be Paying Attention to Right Now

Nov 14, 2025 / by CWM

If there’s one thing today’s marketing world is drowning in, it’s data. Between dashboards, ad platforms, analytics tools, social channels and emerging AI-led interfaces, metrics are everywhere.

Tags: analytics, data reports

Why Vibe Coding Is a Terrible Idea

Nov 7, 2025 / by CWM

You’ve probably seen the term “vibe coding” floating around in recent months. It sounds light, modern and subtly creative, right? But what’s the idea? In essence it’s a concept we’re all slowly becoming accustomed to, skipping the elbow-grease of traditional programming to “tell the machine what you want” and let the AI spin up code.

Tags: AI, vibe coding

Creative Copy Techniques: Hooks, Persuasion & Frameworks

Oct 31, 2025 / by CWM

Every scroll, swipe or glance competes for attention in the information age. In that fraction of a second your ad appears, your copy must do the heavy lifting: hook the reader, build resonance, and gently lead them to action. That’s the art of ad copy and the place where creativity and persuasion intersect.

Tags: copy writing

The Art and Science of Conversion Rate Optimisation (CRO) for Landing Pages

Oct 24, 2025 / by CWM

You send someone to a landing page. They arrive. But nothing happens. They leave just as quickly as they arrived. Maybe they scroll, maybe they read a little, but they don’t click, sign up, or buy.

Tags: CRO, landing pages

Why Zero-Click Search Is Going Mainstream and How to Win That Answer Box

Oct 17, 2025 / by CWM

You open your phone, ask Google a question like “best noise cancelling earbuds,” and (before you even scroll) an answer bubbles up at the top. You glance, nod, maybe absorb it, and move on. No click. No visit. Just instant information. Welcome to the zero-click search era and it’s no niche: it’s fast becoming the…

Tags: search behaviour, zero-click

What the August 2025 Google Spam Update Means for Your Site (and How to Recover)

Oct 10, 2025 / by CWM

On 26 August 2025, Google quietly flipped a switch. Not a splashy, uber hyped “core update” but a stealthy, wide-ranging spam update. Over the next 27 days, the algorithm’s filters rippled across the web, surfacing sites that leaned too heavily on manipulative tactics or low-value content. The final roll-out wrapped on 22 September.

Tags: google algorithms, spam

Native Advertising Done Right: When Ads Blend In (Ethically)

Sep 26, 2025 / by CWM

Native advertising (also known colloquially as sponsored content) has the unique ability to fit into the rhythm of a platform, matching both the design and tone of the host environment. While this lends a smooth user experience, it also carries the danger of eroding trust if the content isn’t transparent or feels deceptive.

Tags: native advertising, sponsored content

Consumer-Generated Advertising: Let Your Audience Help

Sep 19, 2025 / by CWM

In today’s violently noisy digital landscape, authenticity is pure gold. Shiny, perfect brand ads are everywhere but real stories from real customers often cut through the clutter most effectively.

Tags: consumer generated advertising

Trust on the Internet: Marketing in the Age of Scepticism

Sep 12, 2025 / by CWM

These days, trust online is in short supply and we’re living in a world increasingly built on doubt. With endless noise, branded content fatigue, and fickle algorithms, consumers (especially Gen Z) are understandably sceptical of polished and sparkly campaigns.

Tags: brand building, reddit, trust