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Category Archives: «Digital Marketing Tips»

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Blogging vs. podcasting: Which Is best for your business?

Jan 6, 2017 / by CWM
Blogging vs. podcasting: Which Is best for your business?

Blogging and podcasting are two excellent ways to get your business’ message out there and connect with your audience. But which is better for your business? Let’s take a look at the main differences and how to choose where to invest your efforts.

Tags: blogging, podcasting
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5 rookie visual content marketing mistakes

Oct 21, 2016 / by CWM
5 rookie visual content marketing mistakes

Unless you’ve been completely absent from social media (and the Internet in general) in recent years, you’re probably aware that visual content is becoming increasingly prevalent.

Tags: visual content, visual marketing
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Should I sell physical or digital products?

Jun 10, 2016 / by Nick Annies
Should I sell physical or digital products?

As an entrepreneur, one of the most difficult decisions to make is how to monetise your site. After you’ve spent a prolonged period of time publishing high quality content on a regular basis, you’ve hopefully been able to establish a loyal readership for your blog.

Tags: advice, content marketing, design, digital marketing, digital products, quality content, sell online
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Ten easy ways to Work Smart, Not Hard…

Feb 25, 2016 / by Ann Hawkins
Ten easy ways to Work Smart, Not Hard…

How to make more profit with less effort. From Ann Hawkins www.annhawkins.com Author of New Business: Next Steps

Tags: advice, ann hawkins, branding, content, content marketing, creativity, marketing, new business, promotion
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How to build relationships with influencers

Feb 12, 2016 / by Jack Knopfler
How to build relationships with influencers

As a business owner, it can feel as if the monumental task of achieving long-term profitability for your company rests solely on your shoulders.

Tags: advice, authorship, blogging, content marketing, influencers, social media
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3 neglected offline marketing tactics

Feb 5, 2016 / by Jack Knopfler
3 neglected offline marketing tactics

Whether or not your business is digital by nature, it is important to take the digital presence of your business extremely seriously. Content marketing, SEO, landing page optimisation, guest blogging, social media and email marketing are all effective digital tactics for growing your brand – all of which we strongly advocate using!

Tags: advice, branding, content marketing, marketing, offline marketing, promotion
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Grow your business using Periscope

Jan 8, 2016 / by Jack Knopfler
Grow your business using Periscope

In the words of legendary Internet marketer and author Seth Godin, we’re living in a “connection economy” where the businesses that step up and create human connections with their customers are heavily rewarded.

Tags: authorship, content, content marketing, creativity, marketing, periscope, quality content, Twitter, video
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5 indicators that your content sucks

Sep 25, 2015 / by Jack Knopfler
5 indicators that your content sucks

Almost everyone sees content marketing as a great low-cost opportunity for boosting brand awareness and generating more conversions. Perhaps you’ve even had a brainstorming session and have come up with a handful of catchy headlines for blog titles or have decided to turn your latest customer survey into a flashy infographic.

Tags: authorship, community, content, content generation, content marketing, marketing, writing
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Making the most out of SlideShare

Aug 14, 2015 / by Jack Knopfler
Making the most out of SlideShare

When the word ‘presentation’ gets brought up in conversation, most people have one primary association: boredom!

Tags: advice, authorship, content marketing, creativity, design, digital marketing, slideshare
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How to create a ‘Halo Of Activity’ around your brand

Jun 11, 2015 / by Nick Annies
How to create a ‘Halo Of Activity’ around your brand

Digital web marketing includes a whole raft of activities that contribute to the overall success of a brand and its rank and exposure. A successful campaign is focussed around people and how they interact with information, rather than machines and how they collect and present data!

Tags: blog, branding, content, content marketing, creativity, google, seo, social media, Twitter, wordpress
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Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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