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The Ethical Edge: Transparent Sustainable Marketing

Aug 15, 2025 / by
The Ethical Edge: Transparent Sustainable Marketing

Today’s consumers are wide awake when it comes to how they’re data is being used and what the brands they throw their money at are getting up to behind the scenes. In this kind of world, transparency is key, and the brands that are transparent and back up green claims with real action are the…

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Why Real-World Pop-Ups Are Outshining Digital Ads

Jun 20, 2025 / by
Why Real-World Pop-Ups Are Outshining Digital Ads

Most online shopping feels like a task rather than a reward. Three in four consumers see it as purely functional, and nearly a third say it feels like a chore. Meanwhile, two-thirds of people find digital ads annoying or intrusive, and repetitive formats actually push them away. In a world saturated with noise, brands are…

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Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Apr 25, 2025 / by
Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Forget segments. Forget personas. In 2025, personalisation means individualisation. Every customer gets a unique experience, not just a targeted one. And AI is what makes that possible at scale for a surprisingly affordable price. At least as long as you’re using it in the right ways and don’t object to the technology’s potentially worrying environmental…

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The Power of Gamification in Modern Marketing

Apr 4, 2025 / by
The Power of Gamification in Modern Marketing

Games have never been more popular and more relevant. Indeed, where video games were once seen as little more than distractions for teenagers, they’re now the most consequential industry in entertainment. It was only natural that popularity would somehow make its way into the marketing world and, as such, one strategy that has gained considerable…

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9 Ways to Explain the Value of SEO to the C-Suite

Oct 25, 2024 / by
9 Ways to Explain the Value of SEO to the C-Suite

SEO can be a tricky concept to sell to the C-suite, particularly those who might have reached those lofty heights through nepotism and might not have needed to learn the foundations of how digital marketing works in the 21st century. Often, it’s perceived as too technical, time-consuming, or difficult to measure in terms of immediate…

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