March 2021 – SEO and Marketing News

March 2021 – SEO and Marketing News

To say there’s a lot to get through this month would be an understatement. This month’s SEO and marketing news is going to be more of a bitesize affair (there’s just so much to fit in), so, let’s crack on shall we?

February 2021 – SEO and Marketing News

February 2021 – SEO and Marketing News

There’s a new President in the White House (an actual adult this time, it would appear) and Facebook has cancelled Australia (or is it the other way around?). But the real question is – what’s going on in online marketing and SEO? As ever, the news cycle is dictated largely by the pandemic, but a few…

An in-depth look at Google’s BERT update

An in-depth look at Google’s BERT update

For the last 12 months, SEO has been subtly changed from the ground-up by Google’s BERT algorithm update; an update so profound that it is thought to have heavily impacted at least 10% of all searches. But what is BERT exactly? And how does it affect you?

December 2020 – SEO and Marketing News

December 2020 – SEO and Marketing News

2020 is nearly over (finally) but the festive season is traditionally quite a busy one for the world of digital marketing and this year should be no different.

Diversity and inclusion in SEO

Diversity and inclusion in SEO

If you work in SEO and have ever felt discouraged from applying for a job or sharing your thoughts in the office, it might be a feeling that has some rather deep roots. Many of those roots are buried firmly in a lack of representation, which is why it’s never been more important that we…

November 2020 – SEO and Marketing News

November 2020 – SEO and Marketing News

So we’re back in lockdown. Again. Rather than waste time complaining about it (though it really is rather unfortunate, right?) let’s instead look ahead with relative optimism. After all, Christmas is only a month away now and with the year we’ve had, it just has to be a good one. And at least we’ve (fingers…

Is there a gender gap in SEO?

Is there a gender gap in SEO?

The gender gap is a conversation that has been dominating public discourse for years now and in many industries, there has been a great deal done to reduce or even get rid of it entirely. In SEO it will be fairly obvious to anyone who has worked in the sector that it’s still an incredibly…