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Category Archives: «SEO Tips»

Link building tips for e-commerce businesses

Jul 6, 2018 / by CWM

As you’re probably aware, link building is a significant part of SEO and it should be an important consideration for any type of business. If you’re running an e-commerce store, the link building tactics you employ will need to be slightly different to a B2B service business. Here are some of the best e-commerce link…

Tags: e-commerce, link building

Link building done correctly

Apr 20, 2018 / by CWM

Link building is one of the core facets of SEO. Put simply, the more high-quality links you can accumulate from relevant authority sites, the higher your site’s visibility will be in results pages.

Tags: link building

AI and SEO: what you need to know

Feb 2, 2018 / by CWM

If you work in SEO or marketing, you may not realise that you work with AI (Artificial Intelligence) everyday. 34% of marketers feel unprepared for AI technology, yet Search Engine Optimisation means Google, and Google means AI. How do we, as SEO pros, stay relevant in a world ruled by robots?

Tags: AI, google

5 powerful free SEO tools

Jun 23, 2017 / by CWM

If you’re embarking on an SEO campaign, it’s useful to have as many tools in your arsenal as humanly possible. While some tools come with a hefty price tag, others can be downloaded or accessed on the internet free of charge.

Tags: Free tools, SEO campaign

Tips for performing a successful content audit

Apr 14, 2017 / by CWM

The thought of performing a content audit can be very daunting. Creating a database with key information about all the content you’ve produced over a long time period sounds like a tedious process!

Tags: content audit, content strategy, data tracking

How to perform an effective competitor analysis

Jan 13, 2017 / by CWM

If you’re thinking of entering a new niche and creating a sustainable business for the long-term, it’s essential that you conduct a thorough competitor analysis.

Tags: competitor analysis

Does social media really influence SEO?

Oct 7, 2016 / by CWM

Google’s core ranking algorithms are a closely guarded secret, and for good reason – if everyone knew exactly how to propel their sites up the rankings, people would be focusing more on gamesmanship rather than producing high quality content which warrants high visibility and large amounts of traffic.

Tags: engagement, SERP, social media

6 easy ways to generate more backlinks

Sep 2, 2016 / by CWM

Even with the numerous updates to Google’s ranking algorithm in recent years, backlinks are still extremely important in regards to achieving visibility for your site.

Tags: backlinks, google ranking, link building, skyscraper technique

Top 10 WordPress launch tips for SEO

Jun 27, 2016 / by CWM

If you’ve got a WordPress site that you’re about to launch it’s worth going the extra mile to ensure it has the best chance of getting seen. If you’ve already got a WordPress site but you haven’t been actively optimising it, then its worth taking a step back and looking at it from another persons…

Tags: infographic, wordpress

Proven methods for lowering your site’s bounce rate

Aug 7, 2015 / by Jack Knopfler

Put simply, bounce rate refers to the percentage of people who arrive on a landing page and then leave without interacting with a site. While this metric can be misleading, because people can still have a good experience with your site without interacting (they may come back at a later date), bounce rate is still…

Tags: advice, bounce rate, explainer video, quality content, seo, site

Building brand authority with your content marketing strategy

How do you utilise your content marketing strategy to build genuine lasting authority and start 2021 off on the right foot?

20 years of Google Ads

Google Ads turned 20. Let's take a look back through its history, focusing on the highlights and the lowlights along the way.