SEO Tips Archives - Page 10 of 11 - Cambridge Web Marketing Co

6 easy ways to generate more backlinks

Sep 2, 2016 / by CWM

Even with the numerous updates to Google’s ranking algorithm in recent years, backlinks are still extremely important in regards to achieving visibility for your site.

Tags: backlinks, google ranking, link building, skyscraper technique

Top 10 WordPress launch tips for SEO

Jun 27, 2016 / by CWM

If you’ve got a WordPress site that you’re about to launch it’s worth going the extra mile to ensure it has the best chance of getting seen. If you’ve already got a WordPress site but you haven’t been actively optimising it, then its worth taking a step back and looking at it from another persons…

Tags: infographic, wordpress

Proven methods for lowering your site’s bounce rate

Aug 7, 2015 / by Jack Knopfler

Put simply, bounce rate refers to the percentage of people who arrive on a landing page and then leave without interacting with a site. While this metric can be misleading, because people can still have a good experience with your site without interacting (they may come back at a later date), bounce rate is still…

Tags: advice, bounce rate, explainer video, quality content, seo, site

How to create a ‘Halo Of Activity’ around your brand

Jun 11, 2015 / by Nick Annies

Digital web marketing includes a whole raft of activities that contribute to the overall success of a brand and its rank and exposure. A successful campaign is focussed around people and how they interact with information, rather than machines and how they collect and present data!

Tags: blog, branding, content, content marketing, creativity, google, seo, social media, Twitter, wordpress

Your guide to hashtags: Why you need them (and how to use them effectively)

Nov 18, 2014 / by Adam Barratt

You may be rolling your eyes right now – after all, everyone knows what a hashtag is, right? While the concept is indeed basic, most people get it wrong.

Tags: hashtags, seo, social

Google Authorship: Is It Really Dead?

Nov 5, 2014 / by Nick Annies

During 2012, Google began rolling out a new feature called ‘Google Authorship’, designed to link authors (real people) to the content they published on the web. Google’s primary intentions were to assign a higher rank to sites with quality content and identify the authors of that content as ‘experts in their field’.

Tags: authorship, google, search, seo

Progressive product marketing on Instagram

Oct 28, 2014 / by Sterling Williams

Do you think you have what it takes to become an Instagram titan? Let’s find out.

Tags: instagram, marketing, product, promotion

Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by Jack Knopfler

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

Tags: infographics, promote, seo, sharing, social

Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by Jack Knopfler

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

Tags: data collation, design, distribution, idea generation, infographics

The skinny on local SEO and why you need it

Sep 30, 2014 / by Adam Barratt

If you’ve already pumped thousands of pounds into a search engine optimisation campaign that’s only delivered limited results, you should think twice before pulling the plug. There are tactics that you or your agency may yet have missed, including local SEO.

Tags: conversion rates, google search, local SEO, low competition

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