5 must-have Chrome extensions for SEO

5 must-have Chrome extensions for SEO

Google Chrome is, without question, the most popular and fully featured browser on the market right now and one of the many reasons it has become so ubiquitous is the extensions feature. This is an ingenious conception that makes the browser completely customisable to your specific needs and it’s something that has saved writers such…

Off-page SEO – what is it and how could you make the most of it?

Off-page SEO – what is it and how could you make the most of it?

Sometimes, what’s happening behind the scenes is just as important as what’s happening right before our eyes. Such is the case with SEO, because, whilst it is indeed important to focus on your web pages themselves, there are also actions that must be taken outside of your own site to give yourself the best chance of…

The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing

There is no replacement for good content. Ultimately, it’s the strength of your content that will determine its value, this much is undeniable. However, if content marketing was really that simple then we’d all be experts by now, wouldn’t we?

How to use SEO to combat the negative effects of the COVID-19 pandemic

How to use SEO to combat the negative effects of the COVID-19 pandemic

SEO has been called a lot of things over the years but one thing it’s never been called is particularly helpful. It’s helpful to marketers, of course, and it’s certainly helpful for Google (otherwise, the results would be complete chaos) but few people have ever openly declared that good SEO has enriched their souls or…

How SEO gets easier with greater authority

How SEO gets easier with greater authority

“Authority” is a word that means hundreds of different things to thousands of different people but in the case of SEO, it means one thing – the respect afforded your page, the information on it and ultimately, your brand.

A guide to targeting your competitor’s keywords

A guide to targeting your competitor’s keywords

Targeting the direct competition has always been a popular advertising tactic and today, that tactic has evolved. It’s become common practice for brands to use their competitors as keywords, essentially bringing in potential custom by association.

Chasing SEO Success in 2020

Chasing SEO Success in 2020

The shifting sands of SEO are notorious for a reason – things rarely stay still for very long and marketers are constantly being caught with their metaphorical pants down as a result. The same optimisation techniques that were everyone’s go-to just a few years ago are now completely useless, as Google continues to grow smarter.

Has SEO become too complicated?

Has SEO become too complicated?

As marketers, we’re constantly being told that “SEO is changing” – but is it really? Yes, Google’s algorithm is always shifting the goalposts and yes, it’s now commonplace for many SEOs to spend as much time running tests and experiments as actual content creating. But are we overcomplicating it?

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