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Why Infinite Scroll is Bad News for SEO

Aug 2, 2024 / by
Why Infinite Scroll is Bad News for SEO

We’ve all become accustomed, in the social media age, to the concept of the infinite scroll. It’s why so many of us are addicted to our phones, after all. However, while websites and platforms that allow users to continuously load content (infinitely) is great for the users and helps keep them perpetually engaged, there are…

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The Intersection of SEO and UX: A Symbiotic Relationship

Feb 2, 2024 / by
The Intersection of SEO and UX: A Symbiotic Relationship

In SEO, the user is everything and how those users experience your digital offerings is something you have a lot more control over than you might think. This is where UX design comes in and, while SEO and UX might have evolved from different disciplines, they have developed something of an (arguably necessary) collaborative synergy…

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Using Data Analytics for Smarter SEO

Jan 24, 2024 / by
Using Data Analytics for Smarter SEO

In the ever-dynamic world of digital marketing, SEO remains a cornerstone strategy for driving organic traffic and we can’t see that changing anytime soon, even with the advent of AI and machine learning. Indeed, the way we can now use such technologies to analyse data could take SEO to the next level in the next…

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What Google’s AI Policy Update Means for SEO

Nov 10, 2023 / by
What Google’s AI Policy Update Means for SEO

Google has always been the archetypal forerunner, consistently shaping the way we experience the internet and beyond. It’s also always updating itself to better reflect the habits, wants and needs of its users so it was only a matter of time before it started to address the AI elephant in the room.

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