Adam Barratt, Author at Cambridge Web Marketing Co

An introduction to digital marketing

Feb 19, 2015 / by Adam Barratt

Over the last few years, traditional forms of marketing have been completely usurped by the burgeoning industry of online marketing. Evidence shows that increasing amounts of revenue and sales are being driven in the online marketplace. In this new world, how can you manage to stand out amongst the noise and rise above the competition?

Tags: digital, digital marketing, marketing, social

Your guide to hashtags: Why you need them (and how to use them effectively)

Nov 18, 2014 / by Adam Barratt

You may be rolling your eyes right now – after all, everyone knows what a hashtag is, right? While the concept is indeed basic, most people get it wrong.

Tags: hashtags, seo, social

The skinny on local SEO and why you need it

Sep 30, 2014 / by Adam Barratt

If you’ve already pumped thousands of pounds into a search engine optimisation campaign that’s only delivered limited results, you should think twice before pulling the plug. There are tactics that you or your agency may yet have missed, including local SEO.

Tags: conversion rates, google search, local SEO, low competition

6 easy strategies to boost mailing list opt-ins

Feb 22, 2014 / by Adam Barratt

The mailing list is probably the most underused facility in the average marketing toolkit. With social media being ‘hot’ and at the forefront of every strategy, the email is often left languishing in a far-off second, third, fourth or even last place.

Tags: incentives, mailing lists, quality content, social media

Why Twitter’s good for business

Dec 5, 2013 / by Adam Barratt

Many businesses, small and large, are using Twitter to generate followers and more business. Whether it is to inform people about your latest offerings or share news about new blog postings, you can make a strategic use of Twitter to promote your business.

Tags: branding, customer feedback, going viral, Twitter, wide reach

The killer content marketing strategy guide

Nov 16, 2013 / by Adam Barratt

Content marketing is the method through which mostly free content is created and shared to attract prospects and convert them into clients or buyers.

Tags: content marketing, quality content, social media

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