SEO Blog | The Cambridge Web Marketing Co

5 ways to check if your Google Analytics is working

Oct 7, 2022 / by CWM

For most marketers, Google Analytics is the single most valuable software they’ll ever use. Indeed, you would generally struggle to find anyone in the profession that doesn’t use it and with good reason. Given that most SEO work is all about appeasing Google, it makes sense that the brand’s very own analytical software would be…

Tags: google analytics

The 3 new social media platforms that should be on your radar

Sep 30, 2022 / by CWM

Social media is always evolving. Indeed, a few years ago nobody had really heard of TikTok and today it’s arguably the app that is defining a generation (for better or worse). However, it’s easy for marketers to get comfortable using tried and tested platforms like Facebook and LinkedIn because they know how they work, and…

Tags: BeReal, Caffeine, Clubhouse

Will SEO eventually be taken over by AI?

Sep 23, 2022 / by CWM

For many copywriters, the threat of AI appears to be hanging over our heads like the proverbial sword of Damocles. For artists, the first strike has already landed with a string of AI art generators now flooding Google and social media offering up surprisingly convincing results. Thankfully, however, I have yet to read a paragraph…

How to write the perfect social media post

Sep 16, 2022 / by CWM

The title of this article could be accused of being rather misleading as there really is no definitive perfect social media post. That’s because there are so many factors to consider; from the platform and your brand to its audience and what you’re hoping to achieve with your marketing. For many, social media posts are…

Tags: Facebook, LinkedIn, Twitter

The latest local search developments

Sep 9, 2022 / by CWM

Local search has come a very long way in the last few years. Whereas local businesses once thought SEO was unattainable or a waste of time, it’s now powerful enough that 97% of people use Google to search for local businesses and 62% of users will completely disregard a local business if they can’t find…

Why blogging is still important for SEO

Sep 2, 2022 / by CWM

With the dramatic surge in popularity of image and video content over the last five years, it could reasonably be assumed that the era of the blog is coming to an end. But have reports on the death of the blog been greatly exaggerated? We have to say yes. Blogging is still alive and kicking….

August 2022 – SEO and marketing news

Aug 26, 2022 / by CWM

The heatwave appears to have settled in for the long haul and the cost-of-living crisis continues to make its presence felt. But the world of digital marketing continues to tick along steadily behind the scenes. In a month when Google suffered a pretty serious outage caused by a software update and Elon Musk started grovelling…

How to combine the power of SEO and Google Ads (PPC)

Aug 18, 2022 / by CWM

SEO and PPC advertising are both marketing tactics that are used widely by businesses of all shapes and sizes across the globe. But while most marketing strategies focus on investing more into one of the other depending on the audience, sector and price, we’re here to tell you that it doesn’t have to be an…

Where and how to find the most talented writers

Aug 12, 2022 / by CWM

Content is king. This is a mantra we’ve all heard ad nauseum for years now and it still holds (mostly) true. But while video and audio content are making an undeniable dent in the content creation market, good writers are always going to be needed to add context and clarity. At least until the day…

Is Google getting spammier?

Aug 5, 2022 / by CWM

You’d like to think that, as a platform grows and evolves, it learns from its mistakes and things get better. But that’s not always the case. For many users, while Google has reportedly taken great steps to cut down on spam, things are only getting spammier.