5 key marketing trends to focus on this Christmas

5 key marketing trends to focus on this Christmas

Christmas always seems to pop up sooner every year and now we’ve officially breached into December, if you haven’t already made steps to prepare your site for the festive season then you really should stop what you’re doing right now and get to it. Or just forget about it and try again next year? Either…

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Christmas Roundup 2022 – SEO and Marketing News

Christmas Roundup 2022 – SEO and Marketing News

It’s (almost) the most wonderful time of the year and 2022 is officially putting the brakes on. As ever, we’ve loved bringing you all the top SEO news stories this year but rather than spend the next thousand words casting a rose-tinted eye over the previous 12 months, let’s look ahead at the news and…

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Christmas SEO essentials for retail sites

Christmas SEO essentials for retail sites

It’s beginning to look a lot like Christmas. Indeed, it seems to come earlier every year and while it’s only mid-November no doubt you’ve already seen a few lights go up on your street and all the festive ads on the telly. With all of that going on it might be understandable to assume it’s…

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Winter 2022 – SEO and Marketing News

Winter 2022 – SEO and Marketing News

With another new Prime Minister in Number 10 and a legitimate recession on the horizon, the world is certainly not left wanting bad news. In the digital world, however, Elon Musk’s purchase of Twitter seems to be monopolising the headlines. But what about the digital marketing world? What nuggets of notable news have managed to…

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Understanding TikTok SEO

Understanding TikTok SEO

Anyone with access to the internet or a teenager will have become aware of the obscene popularity of TikTok over the last few years. While many might decry the Chinese app as little more than a recycled version of Vine (remember that anyone?) it has somehow managed to become a legitimate sensation amongst kids and…

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How to write more readable blog posts

How to write more readable blog posts

In the early days of online marketing, blogs were not written to be read. Well, blogs written for SEO purposes were not meant to be read at least. Blog posts were often seen as little more than blank slates upon which to throw as many keywords as possible at and hope for the best. And…

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How to identify and rejuvenate outdated content

How to identify and rejuvenate outdated content

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

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