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Why pillar pages should be a key element of your content strategy

Feb 24, 2023 / by
Why pillar pages should be a key element of your content strategy

Creating a bold content strategy that elevates your worth and boosts your SEO should be a key concern for any business, regardless of size or stature. In putting together this strategy, however, you need a strong foundation if you’re going to create something truly expansive and scalable. That’s where your pillar pages come in.

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5 reasons to use a chatbot in 2023

Feb 10, 2023 / by
5 reasons to use a chatbot in 2023

As technology continues to advance at a lightning pace, businesses are finding new and innovative ways to enhance their customer service options and streamline their operations. One of the latest trends in this regard is the use of chatbots – AI-powered programs that can communicate with users via a messaging app or website chat interface.

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Is ChatGPT going to change the way we SEO?

Feb 1, 2023 / by
Is ChatGPT going to change the way we SEO?

For years now, creatives have been both fascinated by and terrified of artificial intelligence. On the surface, it’s a technology engineered to make our lives easier and to automate the tasks that we would rather not have to bother with ourselves. But what happens when those tasks represent our livelihoods?

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Will 2023 be the year AI takes over SEO?

Jan 20, 2023 / by
Will 2023 be the year AI takes over SEO?

For many whose only knowledge of artificial intelligence comes from speculative science fiction, the idea of a working world living comfortably side-by-side with AI might seem a little foreign.

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Top 5 SEO trends of 2023

Jan 6, 2023 / by
Top 5 SEO trends of 2023

While many things remain the same year after year, SEO is one of those things that’s always evolving, sometimes subtly and sometimes quite profoundly.

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How to find your target audience

Dec 23, 2022 / by
How to find your target audience

If you’ve invested a lot of time and money into building a business and a website, you want to make sure you’re attracting and targeting the right audience. But what does that audience look like? Of course, if you’re a cosmetics company your audience will be primarily women and if you’re a craft beer company…

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