SEO Blog | The Cambridge Web Marketing Co

How to perform an effective competitor analysis

Jan 13, 2017 / by CWM

If you’re thinking of entering a new niche and creating a sustainable business for the long-term, it’s essential that you conduct a thorough competitor analysis.

Tags: competitor analysis

Blogging vs. podcasting: Which Is best for your business?

Jan 6, 2017 / by CWM

Blogging and podcasting are two excellent ways to get your business’ message out there and connect with your audience. But which is better for your business? Let’s take a look at the main differences and how to choose where to invest your efforts.

Tags: blogging, podcasting

How to expand your customer base through your blog

Dec 30, 2016 / by CWM

Nowadays, a blog is an essential part of your business’ online presence, not only because it is a way to connect with others in your niche, but because it is a valuable marketing tool. Here are several ways in which, if done right, you can use your blog to expand your customer base by driving…

Tags: customer base, giveaways, guest posting, interviews

Working with bloggers: Different ways to collaborate to benefit your business

Dec 23, 2016 / by CWM

Once you have found bloggers that you feel would suit your business and who have the right kind of following, reach and engagement that you think will work best for you, the next step is to decide how exactly you’d like to work with them to get the most out of the partnership.

Tags: brand promotion, collaboration, product reviews, sponsored content

Working with bloggers: How to find bloggers that are a good fit for your business

Dec 16, 2016 / by CWM

Working with bloggers in your niche can be a great way to expand the reach of your business. There are several ways that working with bloggers can benefit you, and there are multiple ways in which you can work with them.

Tags: bloggers, business collaboration, content marketing

6 positivity tips for entrepreneurs

Dec 12, 2016 / by CWM

As Elon Musk once said: “Starting a company is like eating glass and staring into the abyss”. While there are famous stories of new business owners making millions in short periods of time, for the vast majority of entrepreneurs, achieving success is an agonising struggle.

Tags: business success, Entrepreneurship, positivity

6 valuable tips for new entrepreneurs

Dec 2, 2016 / by CWM

Making the transition away from a traditional office job to pursue your ambitions as an entrepreneur can be daunting. Say goodbye to a stable income and hello to a long, treacherous journey filled with obstacles.

Tags: Entrepreneurship, USP

5 rookie visual content marketing mistakes

Oct 21, 2016 / by CWM

Unless you’ve been completely absent from social media (and the Internet in general) in recent years, you’re probably aware that visual content is becoming increasingly prevalent.

Tags: visual content, visual marketing

4 common mistakes made by entrepreneurs

Oct 14, 2016 / by CWM

Perhaps due to the mass adoption of social media, successful entrepreneurs are now internationally revered. In 2016, the average person can get real insights into the lifestyles of superstar business owners such as Elon Musk and feel that such things may, one day, be attainable for themselves. We live in an age of individualism where…

Tags: business success, Entrepreneurship

Does social media really influence SEO?

Oct 7, 2016 / by CWM

Google’s core ranking algorithms are a closely guarded secret, and for good reason – if everyone knew exactly how to propel their sites up the rankings, people would be focusing more on gamesmanship rather than producing high quality content which warrants high visibility and large amounts of traffic.

Tags: engagement, SERP, social media