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Category Archives: «Blogging Tips»

How to monetise your blog (part 1)

Apr 12, 2014 / by Jack Knopfler

One of the most effective ways of monetising your blog and expanding your readership is through sponsorship. Be warned, however – it’s not an easy task and is only recommended for writers who have serious commercial ambitions for their blog.

Tags: advertising, blog income, sponsors

Why blogging is about more than just great content

Dec 14, 2013 / by Jack Knopfler

Producing a great blog post requires great content ‒ you can’t escape from that. But even that’s not enough. Poor structure or presentation can lessen the impact of even the best content. Readers will click away before they get to the gems you worked so hard to create.

Tags: formatting, presentation, structure, visual stimulation

Why Twitter’s good for business

Dec 5, 2013 / by Adam Barratt

Many businesses, small and large, are using Twitter to generate followers and more business. Whether it is to inform people about your latest offerings or share news about new blog postings, you can make a strategic use of Twitter to promote your business.

Tags: branding, customer feedback, going viral, Twitter, wide reach

The benefits of outsourcing your company’s blog

Nov 23, 2013 / by Jack Knopfler

A frequently updated blog that produces high quality original content is a very powerful marketing tool. Blogging is a great way to strengthen relationships with your existing customers as well as bring new customers to your business.

Tags: business awareness, content generation, expertise, outsourcing

The killer content marketing strategy guide

Nov 16, 2013 / by Adam Barratt

Content marketing is the method through which mostly free content is created and shared to attract prospects and convert them into clients or buyers.

Tags: content marketing, quality content, social media

Making the most of social media

Nov 3, 2013 / by Jack Knopfler

Long gone are the days when social media was merely a tool for keeping in contact with distant friends and getting the latest celebrity gossip. Whether it’s Twitter, Facebook, LinkedIn, Google+ or a number of others, social media is now a widely used tool for businesses to market themselves online.

Tags: Facebook, google, LinkedIn, social media, Twitter

Seven creative tips for overcoming writer’s block

Aug 18, 2013 / by Jack Knopfler

Feeling foggy and uninspired? Unable to generate any ideas worth writing about? Finding yourself giving into each and every distraction instead of getting that crucial blog post written?

Tags: creativity, generating ideas, writers block

Finding the perfect blog topic

Aug 11, 2013 / by Jack Knopfler

Coming up with ideas for new blog posts week after week can become a real strain, especially if you’re busy running your business. Keeping to a regular schedule is not optional though! It’s essential for succeeding with your blog.

Tags: brainstorming, conferences, exhibitions, industry events, mind mapping, social media

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.