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How to keep your WordPress site secure

Mar 30, 2018 / by
How to keep your WordPress site secure

With a variety of useful plugins and an easy to use interface, WordPress is one of the most powerful platforms for setting up and running a business blog. Unfortunately, there have been many stories of WordPress sites being hacked in the past, so it’s essential that you treat security as a serious concern.

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How to combat cart abandonment

Feb 16, 2018 / by
How to combat cart abandonment

Cart abandonment is the bane of every ecommerce store owner. Research shows that the average cart abandonment rate across numerous industries is a staggering 69%! This represents a huge chunk of potential customers who, for whatever reason, showed initial buying intent and then didn’t complete the purchase.

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5 powerful customer retention tips

Dec 8, 2017 / by
5 powerful customer retention tips

Depending on your niche, acquiring new customers is anywhere from five to twenty five times more expensive than retaining new ones. This is startling, because if you read any popular marketing blog, the amount of content pertaining to attracting new customers far outweighs the content on retaining existing customers.

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How to win at customer onboarding

Nov 10, 2017 / by
How to win at customer onboarding

If your onboarding process is irritating, long-winded, or user hostile in any way, this sets a negative tone for your future relationship. After all, the best businesses are the ones that focus on customer retention, and if you can’t begin the relationship well, then it’s unlikely to end well!