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Is TikTok Reading Your Mind?

Aug 25, 2023 / by
Is TikTok Reading Your Mind?

TikTok is either the best thing to ever happen to social media or the worst, depending on who you ask. But is the popular Chinese platform known for its short-form videos reading the minds of its users, as some have suggested? Of course not, it’s just targeted advertising. But that doesn’t mean it’s necessarily a…

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Is influencer marketing the right fit for your business?

Mar 24, 2023 / by
Is influencer marketing the right fit for your business?

Whether you love them or hate them, influencers are a major part of the cultural conversation right now, with the rise of TikTok cementing their status as the new idols of Gen Z. Rather than bemoaning the fact though, should businesses that would otherwise avoid hiring an influencer to promote their wares be embracing this…

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The 3 new social media platforms that should be on your radar

Sep 30, 2022 / by
The 3 new social media platforms that should be on your radar

Social media is always evolving. Indeed, a few years ago nobody had really heard of TikTok and today it’s arguably the app that is defining a generation (for better or worse). However, it’s easy for marketers to get comfortable using tried and tested platforms like Facebook and LinkedIn because they know how they work, and…

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Facebook’s Explore Feed disaster

Dec 1, 2017 / by
Facebook’s Explore Feed disaster

Besides being a platform for political manipulation, racism based advertising, and a wonderful way to keep in touch with your hip gran, Facebook has become a hot topic for a number of months.

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