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Category Archives: «Social Media»

Is TikTok Reading Your Mind?

Aug 25, 2023 / by CWM

TikTok is either the best thing to ever happen to social media or the worst, depending on who you ask. But is the popular Chinese platform known for its short-form videos reading the minds of its users, as some have suggested? Of course not, it’s just targeted advertising. But that doesn’t mean it’s necessarily a…

Tags: TikTok

Is influencer marketing the right fit for your business?

Mar 24, 2023 / by CWM

Whether you love them or hate them, influencers are a major part of the cultural conversation right now, with the rise of TikTok cementing their status as the new idols of Gen Z. Rather than bemoaning the fact though, should businesses that would otherwise avoid hiring an influencer to promote their wares be embracing this…

Tags: influencer marketing

The 3 new social media platforms that should be on your radar

Sep 30, 2022 / by CWM

Social media is always evolving. Indeed, a few years ago nobody had really heard of TikTok and today it’s arguably the app that is defining a generation (for better or worse). However, it’s easy for marketers to get comfortable using tried and tested platforms like Facebook and LinkedIn because they know how they work, and…

Tags: BeReal, Caffeine, Clubhouse

Facebook’s Explore Feed disaster

Dec 1, 2017 / by CWM

Besides being a platform for political manipulation, racism based advertising, and a wonderful way to keep in touch with your hip gran, Facebook has become a hot topic for a number of months.

Tags: Facebook

5 Ways To Get Social Proof

Aug 21, 2015 / by Jack Knopfler

As much as we’d like to believe our everyday decisions are the result of our rational brain processing first-hand information, the laws of human psychology prove that this is not the case.

Tags: case studies, customer logos, reviews, social proof, testimonials, user statistics

Making the most of social media: Facebook, Twitter & LinkedIn

Jun 17, 2015 / by Jack Knopfler

Unless you’ve been living under a rock for the last few years, you’re probably aware that social media marketing has become an excellent tool for driving traffic to your site, generating brand exposure, cultivating a positive relationship with your audience and establishing yourself as an expert in your field.

Tags: Facebook, LinkedIn, social, social media, Twitter

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.