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Tag Archives: «community»

3

How to generate more blog comments

Jan 29, 2016 / by Jack Knopfler
How to generate more blog comments

Having comments enabled is not appropriate for every blog, as we covered in a previous article. However, if you have chosen to allow comments on your blog, an abundance of thoughtful messages displayed underneath a post is a tremendous form of social proof (particularly if they are from other thought leaders).

Tags: blog, blogging, comments, community, content, marketing, writing
0

5 indicators that your content sucks

Sep 25, 2015 / by Jack Knopfler
5 indicators that your content sucks

Almost everyone sees content marketing as a great low-cost opportunity for boosting brand awareness and generating more conversions. Perhaps you’ve even had a brainstorming session and have come up with a handful of catchy headlines for blog titles or have decided to turn your latest customer survey into a flashy infographic.

Tags: authorship, community, content, content generation, content marketing, marketing, writing
3

How to build a community around your brand

Mar 25, 2015 / by Jack Knopfler
How to build a community around your brand

There are numerous benefits to having a community of people who are loyal to your brand. A sense of community amongst your customers is key to repeat business as well as positive personal recommendations, both of which help ensure the longevity of your brand.

Tags: branding, community, social
0

Comments vs. no comments – the blogging dilemma

Jun 20, 2014 / by Jack Knopfler
Comments vs. no comments – the blogging dilemma

Whether or not to allow comments on your blog has remained one of the most contentious topics of debate in the blogosphere.

Tags: comments, community, feedback, moderation, social influence, spam, trolls

Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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