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Christmas Roundup 2022 – SEO and Marketing News

Dec 9, 2022 / by
Christmas Roundup 2022 – SEO and Marketing News

It’s (almost) the most wonderful time of the year and 2022 is officially putting the brakes on. As ever, we’ve loved bringing you all the top SEO news stories this year but rather than spend the next thousand words casting a rose-tinted eye over the previous 12 months, let’s look ahead at the news and…

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Christmas SEO essentials for retail sites

Nov 25, 2022 / by
Christmas SEO essentials for retail sites

It’s beginning to look a lot like Christmas. Indeed, it seems to come earlier every year and while it’s only mid-November no doubt you’ve already seen a few lights go up on your street and all the festive ads on the telly. With all of that going on it might be understandable to assume it’s…

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Winter 2022 – SEO and Marketing News

Nov 18, 2022 / by
Winter 2022 – SEO and Marketing News

With another new Prime Minister in Number 10 and a legitimate recession on the horizon, the world is certainly not left wanting bad news. In the digital world, however, Elon Musk’s purchase of Twitter seems to be monopolising the headlines. But what about the digital marketing world? What nuggets of notable news have managed to…

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Understanding TikTok SEO

Nov 11, 2022 / by
Understanding TikTok SEO

Anyone with access to the internet or a teenager will have become aware of the obscene popularity of TikTok over the last few years. While many might decry the Chinese app as little more than a recycled version of Vine (remember that anyone?) it has somehow managed to become a legitimate sensation amongst kids and…

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How to write more readable blog posts

Oct 28, 2022 / by
How to write more readable blog posts

In the early days of online marketing, blogs were not written to be read. Well, blogs written for SEO purposes were not meant to be read at least. Blog posts were often seen as little more than blank slates upon which to throw as many keywords as possible at and hope for the best. And…

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How to identify and rejuvenate outdated content

Oct 14, 2022 / by
How to identify and rejuvenate outdated content

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

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5 ways to check if your Google Analytics is working

Oct 7, 2022 / by
5 ways to check if your Google Analytics is working

For most marketers, Google Analytics is the single most valuable software they’ll ever use. Indeed, you would generally struggle to find anyone in the profession that doesn’t use it and with good reason. Given that most SEO work is all about appeasing Google, it makes sense that the brand’s very own analytical software would be…

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