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5 common business tasks which are perfect for outsourcing

Jun 24, 2016 / by
5 common business tasks which are perfect for outsourcing

There’s a common misconception that the number one asset you have as a business owner is money. In reality, the most valuable asset most business owners have is time! Particularly for startups where roles are often blurred and people are undertaking tasks which don’t always pertain to their main skills, it can often feel as…

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5 tools for producing visual content on a shoestring budget

Jun 3, 2016 / by
5 tools for producing visual content on a shoestring budget

Research by Kissmetrics indicates that content with relevant images gets 94% more views than content without relevant images. Additionally, 65% of senior marketers state that visual assets are essential to brand storytelling. In the age of mass information and rapidly declining attention spans, visual content is an essential part of any successful content marketing campaign.

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Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by
Infographics part 1: should I commission an infographic?

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

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