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September 2020 – SEO and Marketing News

Sep 25, 2020 / by
September 2020 – SEO and Marketing News

The world remains in a perpetual state of barely concealed panic and marketing budgets are being cut left, right and centre to conserve funds for more lucrative short-term gains, as is so often the case in times of recession.

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8 free SEO tools you really should be using

Sep 18, 2020 / by
8 free SEO tools you really should be using

They say the best things in life are free but can the adage apply to SEO too? Of course not. We all know that sometimes you have to invest a little to gain a decent ROI on any digital marketing campaign. However, that doesn’t mean the tools you use necessarily need to dip into your…

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A guide to ranking for competitive keywords

Aug 28, 2020 / by
A guide to ranking for competitive keywords

In recent years, content marketing and SEO has experienced something of an uphill battle as everything has become more data-driven and competition has increased a thousandfold. In such an environment, it’s tempting for marketers to go for the low hanging fruit and focus on ranking for the incredibly niche keywords that nobody else is coveting.

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August 2020 – SEO and Marketing News

Aug 21, 2020 / by
August 2020 – SEO and Marketing News

We’re heading into a heatwave as I type this sentence and the online marketing world is moving at a decidedly slow pace, possibly in part due to the sweltering weather. Chances are, however, that it’s more to do with the lingering effects of COVID-19.

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Is your brand your SEO secret weapon?

Aug 14, 2020 / by
Is your brand your SEO secret weapon?

What’s in a name? More than you might think, particularly when it comes to SEO. Chances are, if you’ve been building an online content and marketing strategy for a while then you might have reached something of a plateau.

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Does link building still work in 2020?

Aug 7, 2020 / by
Does link building still work in 2020?

SEO has changed. Indeed, it’s always changing. But there are still a few basic tenets that have remained stoic throughout and are just as relevant today as they were 5 or even 10 years ago. Is link building one of these foundational tenets?

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5 Powerful Google Ads Hacks

Jul 17, 2020 / by
5 Powerful Google Ads Hacks

With Facebook facing a major backlash from advertisers in recent weeks, Google Ads has never been in a stronger position as the market leader for PPC advertising. But is everyone using the platform really making the most of it?

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5 must-have Chrome extensions for SEO

Jul 10, 2020 / by
5 must-have Chrome extensions for SEO

Google Chrome is, without question, the most popular and fully featured browser on the market right now and one of the many reasons it has become so ubiquitous is the extensions feature. This is an ingenious conception that makes the browser completely customisable to your specific needs and it’s something that has saved writers such…