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Man vs Machine – Pitting a blog written by man against a blog written by machine

Jul 28, 2023 / by
Man vs Machine – Pitting a blog written by man against a blog written by machine

There has been more written about AI in the last 3 months than the last 3 decades and rightly so. We have half the population worried it’s going to destroy humanity and the other half worried it’s going to destroy our livelihoods. Indeed, it’s difficult to find a legitimately positive long-term perspective that isn’t motivated…

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Could Bing Ever Be Better Than Google?

Jul 21, 2023 / by
Could Bing Ever Be Better Than Google?

For years, Google has been the undisputed king of search engines, dominating the market with its powerful algorithms and comprehensive results. Indeed, “Googling” has become shorthand for using a short engine. However, recent developments in AI and Microsoft’s Bing search engine have sparked serious debate over whether Microsoft’s Bing could actually surpass Google in the…

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Living With the Machine: How to Use AI to Repurpose Website Content

Jul 7, 2023 / by
Living With the Machine: How to Use AI to Repurpose Website Content

There are only so many words in the English language and only so many ways to position certain topics. That’s what makes evergreen content evergreen. However, constantly producing fresh and engaging content is a major part of SEO, particularly today as the algorithm is getting smarter and the ubiquity of AI content is starting to…

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How to combat the dangers of misinformation in digital marketing

Jun 30, 2023 / by
How to combat the dangers of misinformation in digital marketing

In today’s increasingly digital and interconnected world, information spreads like wildfire and it can be almost impossible to sort fact from fiction. This problem is particularly rife in digital marketing, where misinformation can have serious consequences for businesses and consumers alike. All somebody has to do is misquote the wrong source or take a piece…

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The month in AI – May 2023 roundup

Jun 23, 2023 / by
The month in AI – May 2023 roundup

As AI continues to reshape the way we interact with technology and information, it is becoming increasingly crucial for marketers to stay abreast of the latest advancements in this rapidly evolving landscape.

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10 Top On-Page SEO Tips for Small Teams

Jun 9, 2023 / by
10 Top On-Page SEO Tips for Small Teams

While most businesses recognise the importance of SEO for building a brand and gaining an audience, small teams often face resource limitations and time constraints that larger teams don’t have to worry about due to their greater pool of resources.

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A 2023 Guide to Mastering Google News Optimisation

Jun 2, 2023 / by
A 2023 Guide to Mastering Google News Optimisation

Staying ahead of the competition is crucial for any online business or content creator, particularly when the news can shift in a second and send the rest of the world spinning with it. Of all the online news portals, being visible on Google News can significantly boost traffic and increase your audience reach.

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SEO and digital marketing news – Spring 2023

May 26, 2023 / by
SEO and digital marketing news – Spring 2023

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

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