SEO Blog | The Cambridge Web Marketing Co

An introduction to digital marketing

Feb 19, 2015 / by Adam Barratt

Over the last few years, traditional forms of marketing have been completely usurped by the burgeoning industry of online marketing. Evidence shows that increasing amounts of revenue and sales are being driven in the online marketplace. In this new world, how can you manage to stand out amongst the noise and rise above the competition?

Tags: digital, digital marketing, marketing, social

How to increase conversions with a killer explainer video

Feb 3, 2015 / by Jack Knopfler

As we described in a previous article about infographics, visual content can be highly effective in digital marketing campaigns. While the term ‘explainer video’ may not be a part of everyone’s vocabulary, most people are able to recall all the times that they’ve seen those cool, animated videos, usually accompanied by some crafty sales copy…

Tags: conversions, explainer video, marketing, video

How to conduct an interview for your blog

Jan 27, 2015 / by Jack Knopfler

Conducting interviews with experts within your niche is not only a great way to provide unique content for your readership, but it is also an excellent way to expand your business network and drive more people to your blog.

Tags: blog, interview, seo, site

Nick Annies checks in

Jan 23, 2015 / by Bernard Wood

Nick has been with us now since October 2014, so we thought it was time to give him a formal introduction.

Tags: interview, nick annies

Mid-December and still keeping busy

Dec 12, 2014 / by Rob Chant

So, we did attend a Christmas do this week – namely Cambridge Business Lounge‘s excellent do at the ever-popular Cambridge bistro CB2 – but it was far from all play! Christmas may be coming but there’s still plenty of work to do.

Tags: Cambridge business lounge, clients, russia experience, Silver Group

The beginning of the end of 2014

Dec 5, 2014 / by Jack Knopfler

2014 is drawing to a close and temperatures continue to drop… a little. However, it’s not too late to go out walking, as our latest client shows!

Tags: clients, seo

Podcasting advice for businesses

Dec 2, 2014 / by Jack Knopfler

In our previous article we showed that there are plenty of great reasons for including audio content as part of your digital marketing strategy. That was the why, but what about the how?

Tags: podcast, podcasting, promotion, seo, site

The end of November

Nov 28, 2014 / by Rob Chant

It’s the end of November, and Cambridge is getting pretty seriously cold! That hasn’t stopped us getting out and about however – we attended a great talk on NoSQL and MongoDB at PHP Cambridge.

Tags: November, php Cambridge, pinterest

Using audio content in your digital marketing

Nov 25, 2014 / by Jack Knopfler

The ingenuity of using audio content as a digital marketing tool is that the person listening does not have to be fully engaged, unlike when reading a blog post. One in four internet users listen to podcasts, and in the UK 76% of workers (Londoners excluded) travel to work – this represents an awful lot of people…

Tags: audio, content, digital, marketing

Your guide to hashtags: Why you need them (and how to use them effectively)

Nov 18, 2014 / by Adam Barratt

You may be rolling your eyes right now – after all, everyone knows what a hashtag is, right? While the concept is indeed basic, most people get it wrong.

Tags: hashtags, seo, social