Winter 2022 – SEO and Marketing News

Winter 2022 – SEO and Marketing News

With another new Prime Minister in Number 10 and a legitimate recession on the horizon, the world is certainly not left wanting bad news. In the digital world, however, Elon Musk’s purchase of Twitter seems to be monopolising the headlines. But what about the digital marketing world? What nuggets of notable news have managed to…

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Will SEO eventually be taken over by AI?

Will SEO eventually be taken over by AI?

For many copywriters, the threat of AI appears to be hanging over our heads like the proverbial sword of Damocles. For artists, the first strike has already landed with a string of AI art generators now flooding Google and social media offering up surprisingly convincing results. Thankfully, however, I have yet to read a paragraph…

The latest local search developments

The latest local search developments

Local search has come a very long way in the last few years. Whereas local businesses once thought SEO was unattainable or a waste of time, it’s now powerful enough that 97% of people use Google to search for local businesses and 62% of users will completely disregard a local business if they can’t find…

Why blogging is still important for SEO

Why blogging is still important for SEO

With the dramatic surge in popularity of image and video content over the last five years, it could reasonably be assumed that the era of the blog is coming to an end. But have reports on the death of the blog been greatly exaggerated? We have to say yes. Blogging is still alive and kicking….

August 2022 – SEO and marketing news

August 2022 – SEO and marketing news

The heatwave appears to have settled in for the long haul and the cost-of-living crisis continues to make its presence felt. But the world of digital marketing continues to tick along steadily behind the scenes. In a month when Google suffered a pretty serious outage caused by a software update and Elon Musk started grovelling…

July 2022 – SEO and marketing news

July 2022 – SEO and marketing news

This month, as summer truly kicks into overdrive (quite literally in the case of the weather), we get the lowdown on “unmentioning”, automated responses, question the morals of TikTok and plenty more besides.

Can SEO stop your site from killing the planet?

Can SEO stop your site from killing the planet?

OK, we appreciate that’s a pretty bold headline and we seldom think of SEO in the same breath as sustainability but there is actually a lot you could be doing with your SEO to help cultivate a greener internet.

What is account-based marketing and does it work?

What is account-based marketing and does it work?

Account-based marketing is a marketing term that often gets bandied around without a proper explanation and as a result, it is sometimes misunderstood by marketers and business owners alike. Part of the problem is that it still means different things to different people.

June 2022 – SEO and Marketing News

June 2022 – SEO and Marketing News

Ahrefs reveals new search engine – Yep Ahrefs, the SEO toolset provider, has been busy over the last three years investing $60 million of its own money into launching a new search engine simply called Yep.

May 2022 – SEO and Marketing News

May 2022 – SEO and Marketing News

While we continue to witness atrocities happening in Ukraine and we face a grave cost of living crisis at home, the SEO and marketing sector keeps chuffing along with Google, as ever, the cause of much of the relevant news. So, what has happened so far this May and how much longer can we go…